Email marketing is a classic staple of direct marketing that’s been used for as long as we’ve had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

In this episode, Marshal and Meesha talk about email marketing trends and concepts, talking about the history of the practice and making predictions for where it’s going. If your business uses email marketing, this episode will help you to fine tune your engine. If your business does not use email marketing, well, this should give you plenty of reasons to start.

About the Hosts:
Marshal is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com/

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob