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video games

Marketing with Video Games: Wendy's Tackles Tabletop RPGs

Wendy's continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free gam...

Blog, Marketing

Marketing with Video Games: Wendy’s Tackles Tabletop RPGs

December 12, 2019 • By

Wendy’s continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free game gives gamemasters (think DnD) the tools they need to run a Wendy’s themed campaign. Is this 30 years too late, or is this Wendy’s capitalizing on a record-breaking interest in tabletop roleplaying?

Marketing with Video Games: Hulu Has Live Sports

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinit...

Blog, Marketing

Mega Cat Marketing: Hulu Has Live Sports

November 21, 2019 • By

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinite runner, integrated it with Twitch, and then used a mix of influencer marketing and digital advertising to drive players to the game. Instead of just plastering generic ads everywhere, Hulu used their game to generate an actual conversation, and that’s huge for engagement.