Browsing Tag

strategy

Marketing Monday: Rethink Your Website

Your website is a living part of your business. Don't just set it and forget it! In this video, I cover a few tips for making sure that your website continues to move the needle for your business.

Blog, Marketing, Podcast

Marketing Monday: Rethink Your Website

March 14, 2016 • By

Your website is a living part of your business. Don’t just set it and forget it! In this video, I cover a few tips for making sure that your website continues to move the needle for your business.

Marketing Monday: Advertising Comes Last

Unfortunately, advertising is often lumped into the broader task of marketing. To maximize your growth, however, generating exposure should be the last step of your marketing process. In this video, I talk briefly about how to build your sales funnel from the product out.

Blog, Marketing, Podcast

Marketing Monday: Advertising Comes Last

March 7, 2016 • By

Unfortunately, advertising is often lumped into the broader task of marketing. To maximize your growth, however, generating exposure should be the last step of your marketing process. In this video, I talk briefly about how to build your sales funnel from the product out. Rather then spend a bunch of money on advertising to grow, you start at the conversion and retention stages and work backward to the stage where you build your exposure tactics.

Marketing Monday: How long should content be?

Many people assume that digital content has to be short. That's not always true. In fact, sometimes long form content is the most effective kind of content. What matters more is context. Sometimes, brevity is the best route to take, and sometimes taking a deep dive is more effective.

Blog, Marketing

Marketing Monday: How long should content be?

February 29, 2016 • By

Many people assume that digital content has to be short. That’s not always true. In fact, sometimes long form content is the most effective kind of content. What matters more is context. Sometimes, brevity is the best route to take, and sometimes taking a deep dive is more effective.

Marketing Monday: Beware of Agency Lock-In

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don't like the service they're receiving but believe that it's too expensive to leave. Before you hire a web designer or an ad agency, be on the lookout for negative lock-in tactics that can wreck your budget down the road.

Blog, Marketing, Podcast

Marketing Monday: Beware of Agency Lock-In

February 22, 2016 • By

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don’t like the service they’re receiving but believe that it’s too expensive to leave. Before you hire a web designer or an ad agency, be on the lookout for negative lock-in tactics that can wreck your budget down the road.

Map Your Marketing: Diagnostic Sales Funnel

For today's Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it's supposed to do and how it connects to other pieces.

Blog, Marketing, Podcast

Map Your Marketing: Diagnostic Sales Funnel

February 15, 2016 • By

For today’s Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it’s supposed to do and how it connects to other pieces. From there, we can better measure our efforts and identify opportunities for improvement.

If you have questions about the process, let me know!