Taking a brand new prospect from awareness all the way through loyal customer requires multiple touch points and the culmination of many different tactics. Too often, however, we see businesses fixate on just one point of their sales funnel, which means they miss out on opportunities to increase their ROI by ignoring other important parts of the customer journey.
In this episode, we reboot the podcast with some observations about our recent work and talk through the value of looking at the big picture of your business and challenging yourself—and your team—to lean into discomfort in order to uncover greater revenue opportunities.
About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at carpercommunications.com.
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com.
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob
Photo by Yohanes Sanjaya, used under creative commons license. Photo adapted. Original photo available here: https://flic.kr/p/ndeGwj