Browsing Tag

social media

Blog, Marketing

The Future of Organic Marketing and Facebook

January 31, 2018 • By

The internet marketing world collectively panicked when Mark Zuckerberg announced changes to how Facebook would display content to users. You should read the post in its entirety, but this paragraph is likely what triggered worried phone calls and emails:

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” (emphasis is mine)

For many businesses, social media marketing—and therefore Facebook, given its size—is a key element of their marketing mix. The idea that an algorithm change would automatically make your Facebook marketing less effective is naturally alarming, but the unbridled panic may not be justified. Your business can still leverage social media marketing to drive retention, acquisition, and revenue, but your social media strategy is going to have to change.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep 1. Instagram Marketing

February 19, 2016 • By



Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

Note: This episode was recorded just prior to Instagram rolling out the multi-user update. So while the news we discuss is a few days old, the majority of this episode discusses Instagram marketing in general which should still be relevant to your business.