Browsing Tag

sales

Marketing Monday: Research Your Customers

Learning about your customers should be an active process for your business. If you aren't keeping tabs on how your customers evolve, you might miss an opportunity to engage or retain them. To learn more about planning your marketing, download my free e-book, New Business Engine, at http://marsh.al/download-free-e-book/

Blog, Marketing, Podcast

Marketing Monday: Research Your Customers

March 28, 2016 • By

Learning about your customers should be an active process for your business. If you aren’t keeping tabs on how your customers evolve, you might miss an opportunity to engage or retain them. With many business owners focusing on acquiring new customers, it might seem counter-intuitive to devote resources to researching the customers you already have.

Map Your Marketing: Diagnostic Sales Funnel

For today's Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it's supposed to do and how it connects to other pieces.

Blog, Marketing, Podcast

Map Your Marketing: Diagnostic Sales Funnel

February 15, 2016 • By

For today’s Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it’s supposed to do and how it connects to other pieces. From there, we can better measure our efforts and identify opportunities for improvement.

If you have questions about the process, let me know!