Important: This is the first episode of my new partnership with the Observer Reporter Newspaper, and it’s also the first time I did a Skype interview for the show, so please excuse the shift in quality while we sort out the learning curve.
This episode was an act of selfishness on my part. I read the book Console Wars, a detailed recounting of the battle for the video game industry waged between Nintendo and Sega in the 90s, and I just had to talk with the author. This book, despite being about video games, is more like an enormous case study on guerrilla marketing and how to succeed as the underdog.
Blake Harris, the author, is interesting in his own right. His career has spanned screen writing, book writing, and podcasting, and that diverse skill set coupled with a willingness to grind and grind until he finds a breakthrough has opened some interesting doors. In this episode, Blake talks about everything from his research process for the book to how Seth Rogen and Evan Goldberg have played (and may continue to play) a role in his career.
To learn more about Blake Harris and his work:
Music credits: Song Title: Droplet — Artist: Jeremy L