Browsing Tag


Blog, Marketing, Podcast

Dave Karraker – Vice President of Communications for Campari Group – The Open Boardroom Ep. 13

September 4, 2018 • By

You may not know Dave Karraker by name, but you have almost certainly experienced or been touched by his work. With high-level marketing experience spanning brands like Kmart, Allied Domecq Spirits and Wine, Sony Computer Entertainment America, and his present work with the Campari Group, Dave’s marketing work has been hard to miss.

In his work with Campari alone Dave played a part in brand collaborations with the likes of Matthew McConaughey and Ryan Reynolds, orchestrating campaigns that elevated Campari brands on a range of platforms, from ambitious television commercials to bold and controversial billboards looming over city streets.

Blog, Marketing, Podcast

JR Homer – LevelTan, INSTATan, Namaste Soaps – The Open Boardroom Ep. 12

August 31, 2018 • By

Welcome to the second season of The Open Boardroom.

I have long admired JR’s ability to embrace adversity and to innovate under what many business owners might see as dire circumstances. From a chain of family-owned video stores made obsolete by consumer and technology trends to a tanning industry stunted by new rules and regulations, JR has found ways to generate profits and to remain competitive even while competitors close up shop around him.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.

Blog, Marketing, Podcast

Blake Harris, Console Wars — The Open Boardroom, Ep. 9

July 7, 2016 • By

Important: This is the first episode of my new partnership with the Observer Reporter Newspaper, and it’s also the first time I did a Skype interview for the show, so please excuse the shift in quality while we sort out the learning curve.

This episode was an act of selfishness on my part. I read the book Console Wars, a detailed recounting of the battle for the video game industry waged between Nintendo and Sega in the 90s, and I just had to talk with the author. This book, despite being about video games, is more like an enormous case study on guerrilla marketing and how to succeed as the underdog.

Blake Harris, the author, is interesting in his own right. His career has spanned screen writing, book writing, and podcasting, and that diverse skill set coupled with a willingness to grind and grind until he finds a breakthrough has opened some interesting doors. In this episode, Blake talks about everything from his research process for the book to how Seth Rogen and Evan Goldberg have played (and may continue to play) a role in his career.

To learn more about Blake Harris and his work:


Music credits: Song Title: Droplet — Artist: Jeremy L

Blog, Marketing, Podcast

Jack Fullen, WPIAL President — The Open Boardroom Ep. 8

June 23, 2016 • By

In addition to his work as Athletic Director of Blackhawk High School, Jack Fullen also serves as the president for WPIAL (Western Pennsylvania Interscholastic Athletic League). Over the course of his career, Fullen has seen the business of high school sports evolve alongside a changing landscape in education. In this interview, Fullen talks about the growth of his own career, how his early professional opportunities came about and how he grew a career around a cause he was passionate about.

In telling this story, Fullen touches upon current challenges in running sports programs and managing the moving parts of an organization as large as WPIAL. At the same time, he talks about his work in fundraising and where he sees high school sports going–for better or for worse. While Fullen might not be a business leader in the traditional sense, he is charged with managing multiple communities with a range of stakeholders. If your business has a community-driven component–and most businesses do–you should listen to this podcast.