Browsing Tag

marshal and meesha

Lessons Learned from Pokemon Go -- Marketing with Marshal and Meesha, Ep. 12

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

Blog, Marketing, Podcast

Lessons Learned from Pokemon Go — Marketing with Marshal and Meesha, Ep. 12

July 28, 2016 • By

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.

LinkedIn Marketing, Post-Acquisition -- Marketing with Marshal and Meesha, Ep. 11

If you haven't heard, Microsoft acquired LinkedIn, in a move that surprised pretty much everyone. At the time of this podcast recording, details on what exactly Microsoft planned to do with the professional social media platform were sparse, but even today, there is still a great deal of speculation as to what Microsoft stands to gain from buying LinkedIn.

Blog, Marketing, Podcast

LinkedIn Marketing, Post-Acquisition — Marketing with Marshal and Meesha, Ep. 11

July 14, 2016 • By

If you haven’t heard, Microsoft acquired LinkedIn, in a move that surprised pretty much everyone. At the time of this podcast recording, details on what exactly Microsoft planned to do with the professional social media platform were sparse, but even today, there is still a great deal of speculation as to what Microsoft stands to gain from buying LinkedIn.

For our parts as marketers, we dig into the opportunities that a tie-in with Microsoft might create for LinkedIn and for LinkedIn users, and we discuss LinkedIn marketing in general at great length. Is LinkedIn useful? How about LinkedIn Groups? Should you bother using LinkedIn for your business? We talk about it all in our newest episode. Thank you for listening.

Marketing with Marshal Meesha Ep. 10 -- The Power of Strategy Sessions

Too often conversations around marketing devolve to discussing specific tactics. Facebook. Email. Landing pages. For these tactics to be effective, they need to be driven by a big picture strategy that takes into account all of the pieces on the board and considers how those pieces can best work together.

Blog, Marketing, Podcast

Marketing with Marshal Meesha Ep. 10 — The Power of Strategy Sessions

July 1, 2016 • By

Too often conversations around marketing devolve to discussing specific tactics. Facebook. Email. Landing pages. For these tactics to be effective, they need to be driven by a big picture strategy that takes into account all of the pieces on the board and considers how those pieces can best work together.

In our own work, we often lead these strategy sessions with clients, using our outside perspective on the business to ask challenging questions and to foster critical conversations. You should make strategy sessions a regular part of your business as well, so we dedicated an episode to discussing how these sessions work and how you can get the most out of them.

Ep. 8: Wrangling Online Reviews -- Marketing with Marshal and Meesha

The growth of the internet has given consumers a new voice. They can quickly share their experiences, both good and bad, with their friends and with entire social networks. Amazon built a significant portion of its business on the power of reviews, and now nearly every industry has its own dedicated review platform--Foursquare, Yelp, Angie's List, and on and on.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha Ep. 8: Wrangling Online Reviews

June 2, 2016 • By

The growth of the internet has given consumers a new voice. They can quickly share their experiences, both good and bad, with their friends and with entire social networks. Amazon built a significant portion of its business on the power of reviews, and now nearly every industry has its own dedicated review platform–Foursquare, Yelp, Angie’s List, and on and on.

Harnessing these reviews can be a boon for your business. If they are left unchecked, they can be a liability. Learn how to use these review sites to your advantage in the latest episode of Marketing with Marshal and Meesha.

Marketing with Marshal and Meesha: Ep. 7 Tips for Hiring an Agency

More and more businesses, big and small alike, are moving away from in house marketing resources to instead hire freelancers or marketing agencies. The strategy is sound: For the price of one in employee on staff, a business can get access to a range of specialists and pay only for the work they need as they need it.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 7 Tips for Hiring an Agency

May 12, 2016 • By

 

More and more businesses, big and small alike, are moving away from in-house marketing resources to instead hire freelancers or marketing agencies. The strategy is sound: For the price of one in employee on staff, a business can get access to a range of specialists and pay only for the work they need as they need it.

But working with an agency does not come without its challenges.