Browsing Tag

Blog, Marketing

Marketing Monday: The Evolution of Community Participation

November 18, 2018 • By

The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back. In the best cases, brands listen and use these opportunities to grow conversations. This trend grew into crowdfunding and crowdsourcing—where brands asked fans to “back” projects financially or to participate in decisions—and the momentum isn’t stopping.
Blog, Marketing

Marketing Monday: When to Take Marketing Risks

November 12, 2018 • By

Every marketing guru recommends that clients be bold, that they branch out, that they take risks, but nearly every business owner and leader has been burned by this advice. They tried something new, and it turned into a disaster, creating a conflict: We know that we should be trying new things to grow our brand, but we aren’t sure when to take a risk and when to be hesitant.