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marketing monday

Blog, Marketing

Marketing Monday: Not All Growth Comes from Marketing

October 1, 2018 • By

Marketing is a major player in the growth of your business, but it is not the only factor. As you pursue more profit, you should track the performance of each piece of your business. An improvement in logistics, for example, can have a powerful impact on customer experience and save costs, but the marketing team will never have the opportunity to make that insight unless you actively seek it out.

Blog, Marketing

Marketing Monday: Is Influencer Marketing Dead?

September 10, 2018 • By

Influencer marketing went through a revived heyday as platforms like Instagram and YouTube spawned a slew of new online celebrities. Now, “influencers” are everywhere, and some brands spend a significant amount of budget to promote their products and services through internet influencers. From our perspective and experience, most of these spends are ineffective because there is no actual connection between these brands and influencers in the majority of cases.