At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.
Are you pushing your brand to serve customers around the world? You should be mindful of how you target other cultures and other languages if you want your message to truly resonate. Here’s what we’ve learned from our process.
Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have the right strategy, your charitable efforts can do double and triple-duty for the cause and for your marketing.
Your product and your brand exist within a larger community. What are you doing to be a part of that community? What are you doing to help that community tell their story?
Yes, you should be watching what your competitors do in their marketing, but you should be careful about what conclusions you draw from what you observe. Here’s why and how you should think about your marketing instead.