Marketing is a major player in the growth of your business, but it is not the only factor. As you pursue more profit, you should track the performance of each piece of your business. An improvement in logistics, for example, can have a powerful impact on customer experience and save costs, but the marketing team will never have the opportunity to make that insight unless you actively seek it out.
One of the challenges of using data to improve your marketing is that sometimes that data tells you something you don’t want to hear. That could mean having to make a big change or killing an idea that everyone really liked. As hard as that can be, however, waiting too long to act will only put you farther and farther behind.
Once upon a time, YouTube was the only worthwhile home for video content and many brands struggled to produce any video content at all. Today, video is one of the kings of digital marketing, and the competition for delivering that video has changed the best practices for how brands should deploy and promote their video content.
Influencer marketing went through a revived heyday as platforms like Instagram and YouTube spawned a slew of new online celebrities. Now, “influencers” are everywhere, and some brands spend a significant amount of budget to promote their products and services through internet influencers. From our perspective and experience, most of these spends are ineffective because there is no actual connection between these brands and influencers in the majority of cases.
the strongest indicators of brand health and brand effectiveness. If fans love you enough to create content that promotes your products and services, you begin to create the kind of momentum and interest that an ad spend cannot replicate. One of our clients has fans that are so engaged that they got a tattoo of the brand’s logo.