Once upon a time, YouTube was the only worthwhile home for video content and many brands struggled to produce any video content at all. Today, video is one of the kings of digital marketing, and the competition for delivering that video has changed the best practices for how brands should deploy and promote their video content.
Influencer marketing went through a revived heyday as platforms like Instagram and YouTube spawned a slew of new online celebrities. Now, “influencers” are everywhere, and some brands spend a significant amount of budget to promote their products and services through internet influencers. From our perspective and experience, most of these spends are ineffective because there is no actual connection between these brands and influencers in the majority of cases.
the strongest indicators of brand health and brand effectiveness. If fans love you enough to create content that promotes your products and services, you begin to create the kind of momentum and interest that an ad spend cannot replicate. One of our clients has fans that are so engaged that they got a tattoo of the brand’s logo.
Total lifetime value (TLV) is a metric that tracks what a customer will spend with your brand over their lifetime (or a long-term period of say five years). Knowing your average TLV enables you to make smarter marketing spends as you have a better understanding of what a customer is truly worth.
The customer journey, or a sales funnel as we prefer to call it, is the summation of the steps a prospect goes through to become a customer. They might visit your site, read a few pages, download a whitepaper, open an email, talk with a salesperson, and place an order via your portal—for example.