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marketing monday

Marketing Monday: Is Your Marketing Stale?

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach. Break out and do something new.

Blog, Marketing

Marketing Monday: Is Your Marketing Stale?

January 13, 2019 • By

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach.

Marketing Monday: Tapping into Super Fans

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Blog, Marketing

Marketing Monday: Tapping into Super Fans

January 7, 2019 • By

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Marketing Monday: Look Backward Before 2019

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so.

Blog, Marketing

Marketing Monday: Look Backward Before 2019

December 17, 2018 • By

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so. Look at every part of your marketing plan with a fresh set of eyes. Here’s why marketing that used to work can lose its efficacy:

Blog, Marketing

Marketing Monday: The Capacity of Your Marketing Team

December 10, 2018 • By

A great marketing campaign can fail if the team executing it does not have the right resources or capacity to manage it. Because of the nature of marketing work, managing the true bandwidth of your marketing team can be challenging. Here’s how to make your team more efficient how to gain better insights into understanding how much more they can take on before needing a hand:

Marketing Monday: Paid, Organic, and Bartered Marketing

Marketing activity is often divided into silos, paid and organic. Many marketers and business owners overlook the middle ground: bartered marketing. This category of marketing is the result of trades and collaborations, and though it is not completely free because you still have to do something for another brand, it is often more affordable than paid marketing and sometimes even has a greater reach.

Blog, Marketing

Marketing Monday: Paid, Organic, and Bartered Marketing

December 3, 2018 • By

Marketing activity is often divided into silos, paid and organic. Many marketers and business owners overlook the middle ground: bartered marketing. This category of marketing is the result of trades and collaborations, and though it is not completely free because you still have to do something for another brand, it is often more affordable than paid marketing and sometimes even has a greater reach.