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marketing monday

Marketing Monday: Marketing Through Experiments

Good marketing is not just about getting results today. It's about laying the groundwork for results tomorrow, and that means using your marketing to gain ne...

Blog, Marketing

Marketing Monday: Marketing Through Experiments

July 20, 2020 • By

Good marketing is not just about getting results today. It’s about laying the groundwork for results tomorrow, and that means using your marketing to gain new insights about your customers, your platforms, and your industry.

Marketing Monday: Marketing Potholes

A small problem in your marketing will get worse over time (becoming a big problem), but here's the real trap: Fixing that problem means getting back to wher...

Blog, Marketing

Marketing Monday: Marketing Potholes

July 13, 2020 • By

A small problem in your marketing will get worse over time (becoming a big problem), but here’s the real trap: Fixing that problem means getting back to where you were before you can make real progress again.

Marketing Monday: Localization for Meaningful Connections

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience...

Blog, Marketing

Marketing Monday: Localization for Meaningful Connections

June 29, 2020 • By

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience, you will have a bigger impact and better results.

Marketing Monday: UX for International Audiences

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message. You need to reimagine the ...

Blog, Marketing

Marketing Monday: UX for International Audiences

June 22, 2020 • By

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message.

You need to reimagine the entire experience of receiving that message.

Design and user experience matter in all languages, and your new audience may have different UX preference than your current audience, especially if their language of choice uses different layout conventions.