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engagement

Marketing Monday: What Minecraft Mods can teach business owners about engagement

In the first installment of Marketing Monday, Marshal D. Carper talks about how businesses are hiring Minecraft modders, people that usually make extra in-ga...

Blog, Marketing, Podcast

Marketing Monday: What Minecraft Mods can teach business owners about engagement

July 6, 2015 • By

In the first installment of Marketing Monday, Marshal D. Carper talks about how businesses are hiring Minecraft modders, people that usually make extra in-game content as a hobby, to deliver engaging brand-related content to young audiences. This is a creative approach to driving brand engagement that any business owner learn from, and this video explains why.

The Indoor Kids episode that inspired this installment of Marketing Monday.