Trends in Marketing Innovation -- Marketing with Marshal and Meesha, Ep. 15

Marketing and advertising are quickly evolving industries. If you're running a business, keeping your marketing going is a challenge in itself. Keeping with all of the new ideas and changes in the space is not just a challenge, it can be outright impossible.

Blog, Marketing, Podcast

Trends in Marketing Innovation — Marketing with Marshal and Meesha, Ep. 15

September 22, 2016 • By

Marketing and advertising are quickly evolving industries. If you’re running a business, keeping your marketing going is a challenge in itself. Keeping with all of the new ideas and changes in the space is not just a challenge, it can be outright impossible.

Beware of Copyright Trolls -- Marketing with Marshal and Meesha, Ep. 14

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

James Mauler, Cadnetics -- The Open Boardroom Podcast, Ep. 11

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.

The Power of Email Marketing -- Marketing with Marshal and Meesha, Ep. 13

Email marketing is a classic staple of direct marketing that's been used for as long as we've had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

Blog, Marketing, Podcast

The Power of Email Marketing — Marketing with Marshal and Meesha, Ep. 13

August 16, 2016 • By

Email marketing is a classic staple of direct marketing that’s been used for as long as we’ve had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

Lessons Learned from Pokemon Go -- Marketing with Marshal and Meesha, Ep. 12

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

Blog, Marketing, Podcast

Lessons Learned from Pokemon Go — Marketing with Marshal and Meesha, Ep. 12

July 28, 2016 • By

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.