Marketing Monday: Rounding Out Your Sales Funnel

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

Blog, Marketing, Podcast

Marketing Monday: Rounding Out Your Sales Funnel

July 27, 2015 • By

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

In this video:
Unmarketing and Unselling by Scott Stratten (and Allison Kramer)
The Value of Keeping the Right Customers from the Harvard Business Review

Marketing Monday: Is Facebook Marketing Dead?

Marketing Monday: Is Facebook marketing dead? Well, no, but you can't use Facebook now the way you did a year ago. In this video: Facebook Ads: https://www.youtube.com/watch?v=4A227Cr_Iwc&index=3&list=PLCA0A3FADE68C5C35 CNET on the Facebook Bluetooth Beacon: https://www.youtube.com/watch?v=2d8Iw-Bn7tI Does your business need help with marketing? Connect with me on LinkedIn! My profile: http://www.linkedin.com/in/marshaldcarper

Blog, Marketing, Podcast

Marketing Monday: Is Facebook Marketing Dead?

July 20, 2015 • By

Marketing Monday: Is Facebook marketing dead? Well, no, but you can’t use Facebook now the way you did a year ago.

In this video:
Facebook Ads
CNET on the Facebook Bluetooth Beacon

Marketing Monday: What Minecraft Mods can teach business owners about engagement

In the first installment of Marketing Monday, Marshal D. Carper talks about how businesses are hiring Minecraft modders, people that usually make extra in-game content as a hobby, to deliver engaging brand-related content to young audiences. This is a creative approach to driving brand engagement that any business owner learn from, and this video explains why.

Blog, Marketing, Podcast

Marketing Monday: What Minecraft Mods can teach business owners about engagement

July 6, 2015 • By

In the first installment of Marketing Monday, Marshal D. Carper talks about how businesses are hiring Minecraft modders, people that usually make extra in-game content as a hobby, to deliver engaging brand-related content to young audiences. This is a creative approach to driving brand engagement that any business owner learn from, and this video explains why.

The Indoor Kids episode that inspired this installment of Marketing Monday.