Blog, Marketing, Podcast

Marketing Monday: Rounding Out Your Sales Funnel

July 27, 2015 • By

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

In this video:
Unmarketing and Unselling by Scott Stratten (and Allison Kramer)
The Value of Keeping the Right Customers from the Harvard Business Review

Blog, Marketing, Podcast

Marketing Monday: What Minecraft Mods can teach business owners about engagement

July 6, 2015 • By

In the first installment of Marketing Monday, Marshal D. Carper talks about how businesses are hiring Minecraft modders, people that usually make extra in-game content as a hobby, to deliver engaging brand-related content to young audiences. This is a creative approach to driving brand engagement that any business owner learn from, and this video explains why.

The Indoor Kids episode that inspired this installment of Marketing Monday.