Marketing Monday: 2 Tips to Improve Your Email Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts: 1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

Blog, Marketing, Podcast

Marketing Monday: 2 Tips to Improve Your Email Marketing

August 31, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts:

1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

2) Clean up your list! Eliminate email subscribers that haven’t interacted with your email for a long time to make your data more meaningful and actionable.

Marketing Monday: Meeting Prospects Half-Way

Marketing Monday: If you offer a premium product or service, your website needs to account for the naturally longer sales process. A simple lead generation form can make it easier for prospects to opt-in to a longer conversation about your product.

Blog, Marketing, Podcast

Marketing Monday: Meeting Prospects Half-Way

August 10, 2015 • By

Marketing Monday: If you offer a premium product or service, your website needs to account for the naturally longer sales process. A simple lead generation form can make it easier for prospects to opt-in to a longer conversation about your product.

Marketing Monday: Where to Start with Website Analytics

If you aren't reviewing your website analytics at least once a month, you are missing valuable opportunities to improve your website performance and capture new business. In this video, I talk about how you can get started using two simple metrics to identify areas of your site that can be improved.

Blog, Marketing, Podcast

Marketing Monday: Where to Start with Website Analytics

August 3, 2015 • By

If you aren’t reviewing your website analytics at least once a month, you are missing valuable opportunities to improve your website performance and capture new business. In this video, I talk about how you can get started using two simple metrics to identify areas of your site that can be improved.