Marketing Monday: Cost Per Acquisition

Marketing Monday: I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you're calculating it correctly and that you're coming back to it again and again to evaluate your marketing efforts.

Blog, Marketing, Podcast

Marketing Monday: Cost Per Acquisition

January 11, 2016 • By

I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you’re calculating it correctly and that you’re coming back to it again and again to evaluate your marketing efforts.

Marketing Monday: What Everyone Forgets about Loyalty

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.

Blog, Marketing, Podcast

Marketing Monday: What Everyone Forgets about Loyalty

January 4, 2016 • By

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.

Marketing Monday: Shortcut Audience Growth with Partnerships

Growing an audience takes a lot of time and effort. While you shouldn't leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.

Blog, Marketing, Podcast

Marketing Monday: Shortcut Audience Growth with Partnerships

November 23, 2015 • By

Growing an audience takes a lot of time and effort. While you shouldn’t leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.

Marketing Monday: SEO is Essential/Pointless

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO: SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base.

Blog, Marketing, Podcast

Marketing Monday: SEO is Essential/Pointless

November 16, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO:

SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base. Do your research before you sink a lot of money into SEO.

Marketing Monday: The Core Principle of Content Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing: Content marketing is in danger of becoming a buzzword.

Blog, Marketing, Podcast

Marketing Monday: The Core Principle of Content Marketing

September 28, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing:

Content marketing is in danger of becoming a buzzword. Anchor all of your content marketing efforts on one principle: your messaging should add value even if a reader never buys anything from you.