Blog, Marketing, Podcast

Ben Goldstein – Content Marketing Manager at Nutshell CRM – The Open Boardroom Ep. 18

November 29, 2018 • By

Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made him successful then are driving his success now. Today, he is a Content Manager for Nutshell, a breakout CRM, and uses content marketing to capture new customers in a hyper-competitive space.

Blog, Marketing, Podcast

Nichole Castillo – MMA Matchmaker – The Open Boardroom Ep. 17

November 15, 2018 • By

Nichole Castillo has been behind the scenes in the mixed martial arts world since 2005, and in that time she has been responsible for some of Pennsylvania and Ohio’s most successful events. As a matchmaker, she coordinates the bouts for the events, which means managing everything from picking exciting fights to recruiting fighters, to following through on a litany of responsibilities to both the event promoter and to the state’s athletic commission.

Though Nichole’s business is not a traditional one in terms of what businesses are usually covered in podcasts like the Open Boardroom, some of her insights are universal. Those insights include:

Blog, Marketing, Podcast

Trey Taylor – The CEO Academy – The Open Boardroom Ep. 15

October 18, 2018 • By

At the helm of the Taylor family’s many business ventures, Trey Taylor wears many hats but in all roles takes a deep focus on leadership. Through The CEO Academy, Trey coaches and mentors CEOs across the country to make them more effective business leaders. That work, combining experiences that span multiple industries and meshing Trey’s own insights as the CEO of Taylor Insurance Services with the best practices of some of the greatest minds in business, is forming the basis of Trey’s upcoming book, tentatively titled the Three Things a CEO Does.