Marshal

I am an author and content marketing consultant from Pittsburgh.

Carper Communications

I help brands find a voice that resonates. Drawing upon my diverse professional background in journalism, publishing, and video games, I develop uniquely engaging campaigns for a variety of businesses and industries—from financial services professionals to best-selling health authors.

My experience spans:

I can help your business grow, using a strategy that outpaces and outshines the efforts of your competitors.

Blog, Marketing

How do you judge the ROI of your marketing tactics?

July 17, 2017 • By

We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject:

How do I know which parts of my marketing are really working for my business?

This question can seem simple, but the implications are far-reaching. When we work to tie specific results to individual marketing channels, we are actually answering multiple questions at once, and all of them are useful and important. When you look at your marketing, you ultimately want to know:

Blog, Marketing

Goal-Tracking is Vital for Your Ad Budget

June 19, 2017 • By

Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by at least a few hundred clicks.

On the calls with these vendors, the ad managers would walk through a simple report, praising how much traffic the campaign generated and how far above the average industry standard metrics their campaigns were.

The problem was the business owners either weren’t seeing an increase in new business from their website or they weren’t sure how to attribute the business they were getting. Was it from the website or from one of their other marketing efforts?

Blog, Marketing

Free Workshop: 8 Web Best Practices for Small Businesses

January 30, 2017 • By

I’m excited to announce a Best Practices Workshop that I’m presenting in partnership with RedTree Web Design in Pittsburgh. I’ve been working with RedTree a lot over the last few years, and I’ve learned a great deal from their team in terms of design and user experience that has changed how I think about online experiences and engaging new prospects with digital content.

RedTree is active in the Carnegie, PA community and is giving this workshop as part of a Carnegie Chamber of Commerce initiative to support and strengthen local businesses. I’m hopping in to talk about things like email marketing and social media marketing, and I’ve been given the greenlight to invite attendees from outside of Carnegie.

In this workshop we will cover:

  • Email marketing
  • User experience
  • Social media marketing
  • Brand consistency
  • Lead generation

And the important details:

  • 3rd St. Art Gallery, Carnegie, PA
  • Thursday, Feb. 16 at 6:30pm
  • The workshop is free

Register today to save your seat!

Blog, Marketing, Podcast

Poop Jokes and Your Brand – Marketing with Marshal and Meesha Ep. 16

November 11, 2016 • By

The challenge of bringing an innovative product to market is that your target audience might not immediately see the benefit. They don’t realize that they had a problem, so they are not open to pursuing a solution. It’s a weird problem for a brand to face because simply telling people that your product exists probably won’t win them over. You have to get their attention and educate them.

In this episode, we kickoff with a discussion of Squatty Potty and use their store as an example of how you can lead your marketing with education and thought leadership. If done successfully, the end result will be more engaged customers and a powerful brand.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com/

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

 

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.

Blog, Marketing, Podcast

Lessons Learned from Pokemon Go — Marketing with Marshal and Meesha, Ep. 12

July 28, 2016 • By

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.

Blog, Marketing, Podcast

Tom Baron, big Burrito Restaurant Group — The Open Boardroom, Ep. 10

July 21, 2016 • By

The restaurant business is hard. It’s a fast-paced high-stakes industry, and running a restaurant means keeping a grip on a dozen different variables–employees, product, customer experience, marketing, and so on. When Tom opened the first Mad Mex, he knew that he was making a gamble he could win. Today, some 14 Mad Mex locations later and now with more than 1100 employees across his full family of restaurants, of which Mad Mex is a part, Tom has learned a lot about what it means to run a successful restaurant.

In this podcast, Tom talks about everything from day one of his first restaurant to how he chooses new restaurant locations to the data that he uses to drive his day to day decision making. This is an information rich conversation with one of the smartest businessmen in Pittsburgh. I had a blast doing it, and I think you’ll have as much fun listening.