Marketing by Marshal D. Carper | Carper Communications

Marketing

Don’t shortcut your marketing. Make meaningful connections with your customers.

Navigating an increasingly competitive and complex landscape of platforms and outlets can be overwhelming. Don’t do it alone. I help businesses develop and execute a plan that fits their unique audience. This plan hinges upon clear, measurable goals and pivots your brand away from the status quo, positioning you to stand out from the crowd and engage prospects.

Our work together might include:

Content marketing
Sales funnel development
Discovery engine optimization
Email marketing
Social media management

Enhance the voice of your brand. Work with me and my team today. Contact me to learn more.

Blog, Marketing

Marketing Monday: Ideal Content Length

July 23, 2018 • By Marshal D. Carper

Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps more popular than ever, representing a significant opportunity for your business to use content to engage and to grow.

Blog, Marketing

The Levels of Brand Engagement

July 17, 2018 • By Marshal D. Carper

Brand engagement is perhaps the most important idea in marketing, and it is one the most misunderstood.

Blog, Marketing

Marketing Monday: Why Your Brand Needs a Video Game

July 16, 2018 • By Marshal D. Carper

Video games are one of the most under-utilized marketing tools. With gaming becoming ubiquitous, engaging nearly every demographic segment with a wide variety of accessible platforms (such as consoles and smartphones), many of your customers are likely playing video games in some way. Better yet, your competitors are probably not using video games.

Blog, Marketing

Marketing Monday: Goal-Tracking

July 9, 2018 • By Marshal D. Carper

Goal tracking is a classic Google Analytics feature where you can tell Google Analytics to specifically track when users complete a goal on your website, such as landing on a “thank you for purchasing” page. With that tracking in place, you can learn more about how your marketing is working.

Marketing

Marketing Monday: Reddit Marketing

July 2, 2018 • By Marshal D. Carper

Reddit is social news sharing site where users submit content and organize themselves according to communities or interests. Reddit is one of the most-visited sites on the internet, but it is also one of the least-discussed social media platforms among social media marketers.