To remain competitive, your marketing needs to account for trends and changes in how your audiences engage with brands. The pace of innovation is faster than ever, and the direction of many of these innovations points to three major developments for the near future of marketing:

1. Augmented reality will be a major battleground for marketers
2. Hyperlocal marketing is going to garner much more attention and traction
3. Physical products and brick & mortar experiences are going to make a comeback but with a digital twist

What are your predictions for the future of marketing?