A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

When you talk to your super fans, ask about:

  • How they found you
  • How they would describe what you do
  • What they like about your products
  • What they don’t like about your products
  • What they want to see more of
  • Where you could find other people like them

This research can lead to priceless insights, so get going on that legwork.