The value of building an email list is well-known to digital marketers, and all of these reasons for putting in the effort are still worthwhile. However, you can get even more ROI out of your email list if you target if you use it in conjunction with ad target on platforms like Facebook and LinkedIn.

List-based targeting is powerful because you can:

  • Use an email list to deliver advertising for lead nurturing to convert prospects.
  • Use an email list to deliver advertising for customer retention or up-sells to increase the profit potential of existing customers.
  • Use the email list to target a look-a-like audience, a completely new audience generated based on the demographics of your current list.

If you have any questions, send me a message.