Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps more popular than ever, representing a significant opportunity for your business to use content to engage and to grow.
Long form content works best when you:
- Produce really really good content to begin with. If you phone it in, users can tell.
- Build value in your longer content so that users understand the reward for giving you their attention.
- Recognize what formats lend themselves best to longer content, such as podcasts or books or even blogs (under the right circumstances).
If you have any questions, send me a message.