Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps more popular than ever, representing a significant opportunity for your business to use content to engage and to grow.

Long form content works best when you:

  • Produce really really good content to begin with. If you phone it in, users can tell.
  • Build value in your longer content so that users understand the reward for giving you their attention.
  • Recognize what formats lend themselves best to longer content, such as podcasts or books or even blogs (under the right circumstances).

If you have any questions, send me a message.

 

Sources:

https://www.cnbc.com/2018/07/17/netflix-small-portion-of-overall-watch-time-and-competition-is-stiff.html

https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/75760-print-sales-up-again-in-2017.html

https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/