Direct mail is a classic advertising technique that many businesses still utilize, but its effectiveness is controversial.

Though it is often more expensive and more difficult to track than digital marketing tactics, direct mail can still be effective if you:

  • Invest in sending something of high enough value that prospects feel like they have to reciprocate with at least a response
  • Couple the mailer with a follow-up vehicle, like a phone call or email
  • Target your audience and your message as narrowly as you can

Direct mail can work, but it takes creativity and a considerable investment. The partners I mentioned here who do direct mail well are The PT Services Group (theptservicesgroup.com) and Mega Cat Studios (megacatstudios.com).