A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.
Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we learn from their success?
Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a special edition lipstick. This shows us that there is massive potential in the crossover between video games and marketing and that we should be more open to considering diverse target audiences.
Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche communities around a variety of topics, and they use Discord in place of other chat tools like Skype because of how seamless the community and gaming integrations have become on the platform. Marketers are starting to recognize the value of these communities and are getting creative with how they build their brand presence on Discord.
Welcome to the first edition of Mega Cat Marketing! In this series, I will focus exclusively on how brands can use video games and video game communities in their marketing. In this episode, we talk at a high-level about how to think about using Twitch influencers and where to start.