Browsing Category

Marketing

Marketing Monday: UX for International Audiences

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message. You need to reimagine the ...

Blog, Marketing

Marketing Monday: UX for International Audiences

June 22, 2020 • By

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message.

You need to reimagine the entire experience of receiving that message.

Design and user experience matter in all languages, and your new audience may have different UX preference than your current audience, especially if their language of choice uses different layout conventions.

Marketing Monday: The International Opportunity

Are you limiting your business by staying within your home country? Many products and services can find audiences internationally, and the obstacles to makin...

Blog, Marketing

Marketing Monday: The International Opportunity

June 15, 2020 • By

Are you limiting your business by staying within your home country?

Many products and services can find audiences internationally, and the obstacles to making that jump get smaller every day.

Marketing with Video Games: Interactive Emotion

A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to ...

Blog, Marketing, Video Games

Marketing with Video Games: Interactive Emotion

January 23, 2020 • By

A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.

Marketing Monday: Get Physical

At our agency we often talk about making our marketing "invisible." For a prospect, it's very easy to feel marketed to, so we strive to create marketing that...

Blog, Marketing

Marketing Monday: Get Physical

January 20, 2020 • By

At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.

Marketing with Video Games: Louis Vuitton and Video Games

Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we l...

Blog, Marketing, Video Games

Marketing with Video Games: Louis Vuitton and Video Games

January 17, 2020 • By

Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we learn from their success?