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Marketing

Marketing Monday: Reddit Marketing and Beyond

Reddit traffic often exceeds the traffic of LinkedIn and Twitter, yet it is generally ignored by social media marketers. In this episode, I quickly breakdown not only the value of a platform like Reddit but the importance of thinking more broadly about what social media actually means and actually entails.

Blog, Marketing

Marketing Monday: Reddit Marketing and Beyond

March 11, 2019 • By

Reddit traffic often exceeds the traffic of LinkedIn and Twitter, yet it is generally ignored by social media marketers. In this episode, I quickly breakdown not only the value of a platform like Reddit but the importance of thinking more broadly about what social media actually means and actually entails.

Read my article in Social Media Examiner to learn more about Reddit marketing.

Marketing Monday: 3 Cold Outreach Tips

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting: -Make a series of touches with the prospect through various channels -Start the conversation with a direct mailer that adds value -Incorporate geotargeted ads to build passive awareness for your brand Hope that helps!

Blog, Marketing

Marketing Monday: 3 Cold Outreach Tips

March 4, 2019 • By

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting:

  • Make a series of touches with the prospect through various channels
  • Start the conversation with a direct mailer that adds value
  • Incorporate geotargeted ads to build passive awareness for your brand

Hope that helps!

Marketing Monday: Live LinkedIn Video

Live video is coming to LinkedIn, and it could be a big win for your brand. We don't have exact timelines yet for the rollout, but you should be thinking now about how you could use it to make more meaningful connections with audiences new and old.

Blog, Marketing

Marketing Monday: Live LinkedIn Video

February 25, 2019 • By

Live video is coming to LinkedIn, and it could be a big win for your brand. We don’t have exact timelines yet for the rollout, but you should be thinking now about how you could use it to make more meaningful connections with audiences new and old.

Marketing Monday: Cut the Deadweight

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term.

Blog, Marketing

Marketing Monday: Cut the Deadweight

February 18, 2019 • By

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term. Though it may be painful at first, those dollars could perform far better somewhere else. Cut the deadweight and move on.

Blog, Marketing, Podcast

John Pojeta – VP of Business Development at The PT Services Group – The Open Boardroom Ep. 21

February 14, 2019 • By

John Pojeta – VP of Business Development at The PT Services Group – The Open Boardroom Ep. 21

John Pojeta and I have worked together for several years now. As we have done a range of work for the PT Services Group, I have gotten to know John and have had the fortune of learning from his deep experience in sales and business growth.

John Pojeta and I have worked together for several years now. As we have done a range of work for the PT Services Group, I have gotten to know John and have had the fortune of learning from his deep experience in sales and business growth. John got his start as a financial advisor, grew a business, and then transitioned into his current role as VP of Business Development for the PT Services Group, a Pittsburgh-based appointment setting firm with clients in every corner of the United States.