Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps more popular than ever, representing a significant opportunity for your business to use content to engage and to grow.
Brand engagement is perhaps the most important idea in marketing, and it is one the most misunderstood.
Video games are one of the most under-utilized marketing tools. With gaming becoming ubiquitous, engaging nearly every demographic segment with a wide variety of accessible platforms (such as consoles and smartphones), many of your customers are likely playing video games in some way. Better yet, your competitors are probably not using video games.
Goal tracking is a classic Google Analytics feature where you can tell Google Analytics to specifically track when users complete a goal on your website, such as landing on a “thank you for purchasing” page. With that tracking in place, you can learn more about how your marketing is working.
Your social media strategy is likely missing opportunities to engage customers and prospects because your view of what social media is and what it can do is too narrow.