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Marketing Monday: Is Your Marketing Stale?

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach. Break out and do something new.

Blog, Marketing

Marketing Monday: Is Your Marketing Stale?

January 13, 2019 • By

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach.

Marketing Monday: Tapping into Super Fans

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Blog, Marketing

Marketing Monday: Tapping into Super Fans

January 7, 2019 • By

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Blog, Podcast

Jason Brown – Interim Director at Carnegie Science Center – The Open Boardroom Ep. 20

December 20, 2018 • By

Jason Brown – Interim Director at Carnegie Science Center – The Open Boardroom Ep. 20

Jason Brown currently serves as the Interim Director for the Carnegie Science Center, an iconic science and education destination in Pittsburgh. Prior to managing this sprawling organization and its ever-changing programs, exhibits, and initiatives, Jason was an educator and a business owner, and he draws upon those experiences each day to move the organization forward.

Jason Brown currently serves as the Interim Director for the Carnegie Science Center, an iconic science and education destination in Pittsburgh. Prior to managing this sprawling organization and its ever-changing programs, exhibits, and initiatives, Jason was an educator and a business owner, and he draws upon those experiences each day to move the organization forward.

Marketing Monday: Look Backward Before 2019

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so.

Blog, Marketing

Marketing Monday: Look Backward Before 2019

December 17, 2018 • By

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so. Look at every part of your marketing plan with a fresh set of eyes. Here’s why marketing that used to work can lose its efficacy:

Blog, Podcast

Dan Hudock – Sandler Sales Trainer – The Open Boardroom Ep. 19

December 13, 2018 • By

Dan Hudock – Sandler Sales Trainer – The Open Boardroom Ep. 19

Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students.

Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students. It was the best business decision I ever made.