Brian Arnone has spent his career immersed in the event technology space. At the time of this interview, he was the Chief Revenue Officer for Patron Technology and the President and Chief Operations Officer for Pittsburgh-based ShowClix (he explains the relationship between those two companies in our interview. Shortly after we talked, he was promoted to President, North America Ticketing for Patron Technology.

In addition to his bi-coastal story of personal growth, Brian pulls back the hood on the ShowClix engine to reveal insights into events and event engagement that are valuable for all marketers and business leaders even if they do not use the ShowClix platform. This is a true from-the-trenches breakdown of what the cutting edge of running successful events looks like today and might look like in the future.

Some of my personal favorite highlights from this conversation:

  • How event data and technology can improve the experience of the event for attendees
  • How event promoters should look at the long tail of running events to find success
  • How Brian changed his mindset from sales to leadership to grow ShowClix

To download this episode, you can do so via SoundCloud or iTunes.

To learn more about ShowClix, visit https://www.showclix.com/

To learn more about Patron Technology, visit https://patrontechnology.com/

To learn more about Brian, connect with him on LinkedIn at https://www.linkedin.com/in/barnone/