Travel author. Publishing director. Content marketer.

I got my start in fight writing, traveling the country to interview and train with UFC and Jiu-Jitsu World Champions. I wrote for dozens of magazines, was Editor-in-Chief of, and co-authored instructionals with the likes of B.J. Penn (UFC lightweight and welterweight World Champion) and Marcelo Garcia (one of the greatest jiu-jitsu competitors of all time).

I founded Artechoke Media—a jiu-jitsu publishing house—when I saw the jiu-jitsu world losing faith in books. Artechoke crowdfunded its flagship product, Mastering the Crucifix, which brought together text-based analysis, DVD-style videos, and GIF highlights to create a next generation instructional for the community.

Beyond its ground-breaking cloud instructionals, Artechoke Media also includes:

  • Print books by jiu-jitsu authors
  • A retro-style mobile game
  • An active YouTube channel

In addition to my work with Artechoke, I also work with authors to help them develop their own projects, both in a co-author and a ghostwriter capacity. Contact me to learn more.

Blog, Marketing

Good Content Should Drive People Away

March 20, 2018 • By

Yes, you read that correctly. If your content is well-developed and well-executed, it should drive some people away. Intentionally. By design. On purpose.

This is not me being hyperbolic for the sake of getting clicks. As much as that sounds counterintuitive, I genuinely mean it, and if you think this way, you can actually make your marketing content much more impactful.

Blog, Marketing

Strategic Planning: Tackling Your Lonely Mountain

February 22, 2018 • By

Recently, we had the opportunity to run a condensed strategic planning workshop for the Washington County Watershed Alliance, a local nonprofit that serves as the mother-support-ship for the individual watershed organizations working across our county. I’m proud to say I’m an At-Large Board Member, so that makes me biased toward the organization, but the work was a reminder of just how easy it is for even the most passionate organizations to lose sight of their true direction.

This is why the most successful businesses and organizations use strategic planning. For the sake of clarity, here is the Wikipedia definition of strategic planning: “Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.”

Blog, Marketing

The Future of Organic Marketing and Facebook

January 31, 2018 • By

The internet marketing world collectively panicked when Mark Zuckerberg announced changes to how Facebook would display content to users. You should read the post in its entirety, but this paragraph is likely what triggered worried phone calls and emails:

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” (emphasis is mine)

For many businesses, social media marketing—and therefore Facebook, given its size—is a key element of their marketing mix. The idea that an algorithm change would automatically make your Facebook marketing less effective is naturally alarming, but the unbridled panic may not be justified. Your business can still leverage social media marketing to drive retention, acquisition, and revenue, but your social media strategy is going to have to change.

Blog, Marketing

Content Marketing Everything You Wish You Could Say

January 16, 2018 • By

Content marketing is an extension of your sales process.

Content marketing is a broad term that can describe everything from television shows to email campaigns. For someone working in this space—hello, that’s me!—this makes content marketing exciting and interesting. The variety makes each marketing mix unique and opens the door to a huge swath of creative potential.

For clients, the folks deciding whether or not use content marketing, that same broadness can be confusing and crippling. Many times, when there are so many things that you could do, the response can often be to do nothing. Analysis paralysis, feeling overwhelmed—however you describe it, more choice is not always a good thing.

Blog, Marketing

5 Reasons Why Your Blog is a Failure

October 24, 2017 • By

When I talk to business owners about content marketing, their initial reaction is often to say, “Oh, like blogging?” which is shortly followed by “We tried blogging. It was a waste of time.” They aren’t being mean. Running a blog is a time-consuming process, and for it to produce no measurable return is understandably frustrating. The reality of blogging—a small facet of what content marketing encompasses—is that the vast majority of business blogs are abject failures.

To blame for these failures is a range of common mistakes and misconceptions of what a blog should do or how it should add value to a business. Even if blogging is a clear opportunity for your business, executing a blogging strategy incorrectly will do nothing but drain budget.