Marketing Monday: TwitchCon and Boldly Going Where Your Brand Has Not Gone Before

I had a minute before the doors opened on that last day TwitchCon in San Diego, so I wanted to share a few observations from the brands I talked to at the event. Major brands like Statefarm, Honda, St.

Blog, Marketing

Marketing Monday: TwitchCon and Boldly Going Where Your Brand Has Not Gone Before

September 30, 2019 • By

I had a minute before the doors opened on that last day TwitchCon in San Diego, so I wanted to share a few observations from the brands I talked to at the event. Major brands like Statefarm, Honda, St. Judes, and Make A Wish were there showcasing the success they have found on Twitch and in gaming, but many of the brands I spoke with (many of whom are at or near that same scale) were candid about being new to Twitch and not fully understanding the community or the platform.

Marketing Monday: Interactivity in Marketing

The most memorable brands foster and nurture fan participation. Starting with your social media and blog content, invest in creating and continuing conversations with your customers and prospects to make your marketing more engaging and more effective.

Blog, Marketing

Marketing Monday: Interactivity in Marketing

September 23, 2019 • By

The most memorable brands foster and nurture fan participation. Starting with your social media and blog content, invest in creating and continuing conversations with your customers and prospects to make your marketing more engaging and more effective.

Marketing Monday: Tattoo-Worthy

One of our clients has had over 20 fans get their logo as a tattoo. This says a lot about the lengths the brand has gone to engage and nurture community, and...

Blog, Marketing

Marketing Monday: Tattoo-Worthy

September 9, 2019 • By

One of our clients has had over 20 fans get their logo as a tattoo. This says a lot about the lengths the brand has gone to engage and nurture community, and there’s a lot your brand can learn from their success.

Marketing Monday: Intro to Twitch

In this episode of Marketing Monday we take a super basic look at what Twitch is and how elements make it exciting for marketers. This is a top-level view fo...

Blog, Marketing

Marketing Monday: Intro to Twitch

August 26, 2019 • By

In this episode of Marketing Monday we take a super basic look at what Twitch is and how elements make it exciting for marketers. This is a top-level view for beginners, so download the full ebook to dive deeper.