Marketing Monday: Event Lead Generation

Sponsoring an event like a tradeshow or a conference is a big investment. Even the lowest tier of having a small booth at a worthwhile expo adds up into big costs when you take into account collateral and travel expenses.

Blog, Marketing

Marketing Monday: Event Lead Generation

April 15, 2019 • By

Sponsoring an event like a tradeshow or a conference is a big investment. Even the lowest tier of having a small booth at a worthwhile expo adds up into big costs when you take into account collateral and travel expenses. These types of marketing activities are still worth doing, but if you are going to one of these with the intention of generating leads, you need a better process. Here are some tips I’ve seen make the difference in my work and in the work of my clients.

Blog, Marketing, Podcast

Sam Dyer – Founder, Designer at Bitmap Books – The Open Boardroom Ep. 23

April 12, 2019 • By

Sam Dyer – Founder, Designer at Bitmap Books – The Open Boardroom Ep. 23

Sam Dyer is a career designer who turned a passion for classic video games into a blossoming publishing business. Bitmap Books takes product experience to a new level, which is high-praise for a medium as old and as competitive as books.

Sam Dyer is a career designer who turned a passion for classic video games into a blossoming publishing business. Bitmap Books takes product experience to a new level, which is high praise for a medium as old and as competitive as books. Sam built a book experience that appeals to the true super fan, investing in high-end touches that most publishers ignore.

Marketing Monday: Mini Case Studies

In this episode, I cover two quick case studies for how brands have used creative content strategies to engage their fans. This is a taste of an ongoing series that I am running on my Instagram (@marshalcarper), so give me a follow there if you want to see more of this kind of content in your feed.

Blog, Marketing

Marketing Monday: Mini Case Studies

April 8, 2019 • By

In this episode, I cover two quick case studies for how brands have used creative content strategies to engage their fans. This is a taste of an ongoing series that I am running on my Instagram (@marshalcarper), so give me a follow there if you want to see more of this kind of content in your feed.

Marketing Monday: PAX East 2019 Takeaways

I spent last weekend at one of the largest gaming conventions in the country, for both consumers and for business involved or interested in the gaming industry. Based on talks with consumers as well as market leaders, I have three big takeaways for all brands (not just gaming brands): -Facebook is betting big on gaming.

Blog, Marketing

Marketing Monday: PAX East 2019 Takeaways

April 1, 2019 • By

I spent last weekend at one of the largest gaming conventions in the country, for both consumers and for business involved or interested in the gaming industry. Based on talks with consumers as well as market leaders, I have three big takeaways for all brands (not just gaming brands):

  • Facebook is betting big on gaming.
  • Major brands are leveraging gaming for engagement and for social reach.
  • Community is the key to making an event a success.

Marketing Monday: How to Go Viral

For fun, I spent 20 minutes playing with content from an aquarium in Maui to see if I could take it viral. In 24 hours, on the first try, the content got over 85,000 views and a new stream of questions from people who had never heard of the Maui Ocean Center.

Blog, Marketing

Marketing Monday: How to Go Viral

March 25, 2019 • By

For fun, I spent 20 minutes playing with content from an aquarium in Maui to see if I could take it viral. In 24 hours, on the first try, the content got over 85,000 views and a new stream of questions from people who had never heard of the Maui Ocean Center. This Marketing Monday takes quick look at how well-crafted content sets the stage for your brand to capture interest and the momentum of being shared across the internet.