Marketing with Video Games: Hulu Has Live Sports

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinit...

Blog, Marketing

Mega Cat Marketing: Hulu Has Live Sports

November 21, 2019 • By

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinite runner, integrated it with Twitch, and then used a mix of influencer marketing and digital advertising to drive players to the game. Instead of just plastering generic ads everywhere, Hulu used their game to generate an actual conversation, and that’s huge for engagement.

Marketing Monday: Non-Traditional Media

Traditional media like television, radio, and billboards are not immune to market forces and to innovation. Savvy marketers are finding new ways to layer dig...

Blog, Marketing

Marketing Monday: Non-Traditional Media

November 18, 2019 • By

Traditional media like television, radio, and billboards are not immune to market forces and to innovation. Savvy marketers are finding new ways to layer digital tracking and targeting on top of these mediums to make ads there more effective, more engaging, and more measurable. If your business relies on this kind of advertising, you should be exploring these options as soon as possible because your competitors are likely heading this direction already.

Marketing Monday: When the Good Go Bad

A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for...

Blog, Marketing

Marketing Monday: When the Good Go Bad

November 4, 2019 • By

A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for the business, and then no one pays attention to it anymore, assuming that since it’s working today that it will still be working tomorrow. If you aren’t careful, a part of your new business engine can break for all sorts of reasons and the longer it takes you to recognize it, the more damage it does to your bottomline.

Marketing Monday: Repetition Is Not Branding

Many marketers mistakenly believe that repeating logos and taglines is the heart of branding. The research disagrees. Real branding, the kind that builds leg...

Blog, Marketing

Marketing Monday: Repetition Is Not Branding

October 28, 2019 • By

Many marketers mistakenly believe that repeating logos and taglines is the heart of branding. The research disagrees. Real branding, the kind that builds legendary companies and products, is emotionally-driven, which means that your marketing needs to reinforce that emotion, not just your brand identity.

Marketing Monday: Retargeting Ads

Retargeting ads can be the smartest ad spend in your marketing budget for several reasons: They are often cost effective, they make your highest value web tr...

Blog, Marketing

Marketing Monday: Retargeting Ads

October 21, 2019 • By

Retargeting ads can be the smartest ad spend in your marketing budget for several reasons: They are often cost effective, they make your highest value web traffic even more valuable, and they allow you to target the right prospects with the exact messages they need for where they are in the customer journey.