Marketing Monday: Total Lifetime Value

Knowing how much a customer is likely to spend in your business over the long term gives you a big marketing advantage. You will have a better idea of how much money is too much money to spend, and you can make more aggressive moves that less savvy competitors will shy away from.

Blog, Marketing, Podcast

Marketing Monday: Total Lifetime Value

February 8, 2016 • By

Knowing how much a customer is likely to spend in your business over the long term gives you a big marketing advantage. You will have a better idea of how much money is too much money to spend, and you can make more aggressive moves that less savvy competitors will shy away from.

Marketing Monday: Leveraging First-Time Visitors

Every hit on your website should count. First-time visitors are the least likely to make a purchase, but that's okay. You should be using retargeting and/or a lead generation strategy to coax these users into converting.

Blog, Marketing, Podcast

Marketing Monday: Leveraging First-Time Visitors

February 1, 2016 • By

Every hit on your website should count. First-time visitors are the least likely to make a purchase, but that’s okay. You should be using retargeting and/or a lead generation strategy to coax these users into converting.

Marketing Monday: Projecting Web Traffic

How much web traffic do you need to reach your revenue goals? This quick formula can help you to better understand what you are trying to accomplish and the pieces you can fine-tune to get there.

Blog, Marketing, Podcast

Marketing Monday: Projecting Web Traffic

January 25, 2016 • By

How much web traffic do you need to reach your revenue goals? This quick formula can help you to better understand what you are trying to accomplish and the pieces you can fine-tune to get there.

Marketing Monday: Cost Per Acquisition

Marketing Monday: I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you're calculating it correctly and that you're coming back to it again and again to evaluate your marketing efforts.

Blog, Marketing, Podcast

Marketing Monday: Cost Per Acquisition

January 11, 2016 • By

I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you’re calculating it correctly and that you’re coming back to it again and again to evaluate your marketing efforts.

Marketing Monday: What Everyone Forgets about Loyalty

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.

Blog, Marketing, Podcast

Marketing Monday: What Everyone Forgets about Loyalty

January 4, 2016 • By

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.