Blog, Marketing, Video Games

Will your mobile game turn a profit?

December 6, 2015 • By

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Make no mistake about it. Mobile games are making a lot of money. Even unlikely players like Kim Kardashian are making a reported $200+ million from video games. There is a real opportunity for brands to build an entirely new and potentially lucrative brand experience with video games. As you might have guessed, we are big fans and advocates of this approach. At the same time, you should plan for the difficult realities for developing a successful mobile game.

Marketing Monday: Shortcut Audience Growth with Partnerships

Growing an audience takes a lot of time and effort. While you shouldn't leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.

Blog, Marketing, Podcast

Marketing Monday: Shortcut Audience Growth with Partnerships

November 23, 2015 • By

Growing an audience takes a lot of time and effort. While you shouldn’t leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.

Marketing Monday: SEO is Essential/Pointless

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO: SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base.

Blog, Marketing, Podcast

Marketing Monday: SEO is Essential/Pointless

November 16, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO:

SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base. Do your research before you sink a lot of money into SEO.