Marketing Monday: Research Your Customers

Learning about your customers should be an active process for your business. If you aren't keeping tabs on how your customers evolve, you might miss an opportunity to engage or retain them. To learn more about planning your marketing, download my free e-book, New Business Engine, at http://marsh.al/download-free-e-book/

Blog, Marketing, Podcast

Marketing Monday: Research Your Customers

March 28, 2016 • By

Learning about your customers should be an active process for your business. If you aren’t keeping tabs on how your customers evolve, you might miss an opportunity to engage or retain them. With many business owners focusing on acquiring new customers, it might seem counter-intuitive to devote resources to researching the customers you already have.

Bill Sarris, Sarris Candies -- The Open Boardroom Ep. 2

This episode is quite a treat. In the Pittsburgh region, Sarris Candies has forged an incredible reputation for their product and for their brand. In terms of the American dream, the Sarris family has lived it.

Blog, Podcast

Bill Sarris, Sarris Candies — The Open Boardroom Ep. 2

March 24, 2016 • By

This episode is quite a treat.

In the Pittsburgh region, Sarris Candies has forged an incredible reputation for their product and for their brand. In terms of the American dream, the Sarris family has lived it. Starting his company out of his home Frank Sarris started making chocolates, and candy piece by candy piece he grew his home shop into a thriving store front and production hub.

Marketing Monday: Don't Forget the Basics

If you bring in an outside marketing consultant, you'll often head down a rabbit hole of ambitious, expensive strategies for growing your business and expanding your reach. A large investment is not necessarily a bad sign--great things can take a great amount of effort to accomplish--but you should hesitate to make a big investment if you aren't rocking the basics.

Blog, Marketing, Podcast

Marketing Monday: Don’t Forget the Basics

March 21, 2016 • By

If you bring in an outside marketing consultant, you’ll often head down a rabbit hole of ambitious, expensive strategies for growing your business and expanding your reach. A large investment is not necessarily a bad sign–great things can take a great amount of effort to accomplish–but you should hesitate to make a big investment if you aren’t rocking the basics.

Ep. 3 Mobile Friendly Web Design -- Marketing with Marshal and Meesha

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business. In this episode: An effective website has to look great on a range of devices, from desktops to laptops to tablets to phones.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 3 Mobile Friendly Web Design

March 17, 2016 • By

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In this episode:
An effective website has to look great on a range of devices, from desktops to laptops to tablets to phones. This creates a unique challenge for designers and a potentially frustrating reality for business owners. Meesha weighs in with her industry experience and recommendations for best practices.

Quicklinks:

Marketing Monday: Rethink Your Website

Your website is a living part of your business. Don't just set it and forget it! In this video, I cover a few tips for making sure that your website continues to move the needle for your business.

Blog, Marketing, Podcast

Marketing Monday: Rethink Your Website

March 14, 2016 • By

Your website is a living part of your business. Don’t just set it and forget it! In this video, I cover a few tips for making sure that your website continues to move the needle for your business.