Marketing Monday: Translation vs. Localization

Are you pushing your brand to serve customers around the world? You should be mindful of how you target other cultures and other languages if you want your m...

Blog, Marketing

Marketing Monday: Translation vs. Localization

January 13, 2020 • By

Are you pushing your brand to serve customers around the world? You should be mindful of how you target other cultures and other languages if you want your message to truly resonate. Here’s what we’ve learned from our process.

Marketing with Video Games: MAC Cosmetics and Video Game Lipstick

Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a speci...

Blog, Marketing, Video Games

Mega Cat Marketing: MAC Cosmetics and Video Game Lipstick

January 10, 2020 • By

Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a special edition lipstick. This shows us that there is massive potential in the crossover between video games and marketing and that we should be more open to considering diverse target audiences.

Marketing Monday: More ROI from Doing Good

Redbull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have ...

Blog, Marketing

Marketing Monday: More ROI from Doing Good

January 6, 2020 • By

Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have the right strategy, your charitable efforts can do double and triple-duty for the cause and for your marketing.

Mega Cat Marketing: Non-Profits on Discord

Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche co...

Blog, Marketing, Video Games

Mega Cat Marketing: Non-Profits on Discord

December 19, 2019 • By

Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche communities around a variety of topics, and they use Discord in place of other chat tools like Skype because of how seamless the community and gaming integrations have become on the platform. Marketers are starting to recognize the value of these communities and are getting creative with how they build their brand presence on Discord.