Marketing with Video Games: The KFC Dating Video Game

I Love You Colonel Sanders! Is a "A Finger Lickin' Good Dating Simulator" from the fast-food chain KFC. This game was released on Steam and formed the founda...

Blog, Marketing

Mega Cat Marketing: The KFC Dating Video Game

December 5, 2019 • By

I Love You Colonel Sanders! Is a “A Finger Lickin’ Good Dating Simulator” from the fast food chain KFC. This game was released on Steam and formed the foundation for a uniquely targeted marketing and ad campaign. The game quickly went viral because of its memorable content. The big lesson here is that you can use a game to show a different side of your brand in order to speak to a very particular audience.

Marketing Monday: When to Stop Testing

If you've read the Innovative Brand or have been an internet marketer for some time, you are familiar with the idea of testing and using data from those test...

Blog, Marketing

Marketing Monday: When to Stop Testing

December 2, 2019 • By

If you’ve read the Innovative Brand or have been an internet marketer for some time, you are familiar with the idea of testing and using data from those tests to inform how you refine and execute marketing in the future. However, some brands use testing as a safety blanket to avoid actually doing something big, trapping themselves in a loop of small tests and never actually betting big on an initiative. To avoid this, establish the crossroads for your marketing from the get-go. Know at what point you will have answered the right questions to truly decide what you go big on.

Marketing Monday: Brand Community

Brands and marketers often pay lip-service to the idea of building a community, but very few businesses actually devote efforts and resources to this part of...

Blog, Marketing

Marketing Monday: Brand Community

November 25, 2019 • By

Brands and marketers often pay lip-service to the idea of building a community, but very few businesses actually devote efforts and resources to this part of their marketing. Fans sometimes self-organize, but without leadership, attention, and nurturing, a brand community is unlikely to have value.

Marketing with Video Games: Hulu Has Live Sports

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinit...

Blog, Marketing

Mega Cat Marketing: Hulu Has Live Sports

November 21, 2019 • By

Hulu recently rolled out a brilliant campaign designed to spread awareness for a new Hulu offering: live sports. They built a simple but entertaining infinite runner, integrated it with Twitch, and then used a mix of influencer marketing and digital advertising to drive players to the game. Instead of just plastering generic ads everywhere, Hulu used their game to generate an actual conversation, and that’s huge for engagement.

Marketing Monday: Non-Traditional Media

Traditional media like television, radio, and billboards are not immune to market forces and to innovation. Savvy marketers are finding new ways to layer dig...

Blog, Marketing

Marketing Monday: Non-Traditional Media

November 18, 2019 • By

Traditional media like television, radio, and billboards are not immune to market forces and to innovation. Savvy marketers are finding new ways to layer digital tracking and targeting on top of these mediums to make ads there more effective, more engaging, and more measurable. If your business relies on this kind of advertising, you should be exploring these options as soon as possible because your competitors are likely heading this direction already.