Direct mail is a classic advertising technique that many businesses still utilize, but its effectiveness is controversial.
Though the app craze has quieted somewhat, many brands still ask me if they should add a mobile app to their marketing strategy. This is a difficult question to answer (even if the answer is usually no) because a mobile app has the potential to be a powerful part of your engagement strategy—if it is executed properly.
At the helm of the Taylor family’s many business ventures, Trey Taylor wears many hats but in all roles takes a deep focus on leadership. Through The CEO Academy, Trey coaches and mentors CEOs across the country to make them more effective business leaders. That work, combining experiences that span multiple industries and meshing Trey’s own insights as the CEO of Taylor Insurance Services with the best practices of some of the greatest minds in business, is forming the basis of Trey’s upcoming book, tentatively titled the Three Things a CEO Does.
The demise of Google+ is no surprise to anyone working in digital content, but the platform still created controversy and confusion as clients either felt they had to use the property for SEO or were being targeted by predatory consultants promising Google+ windfalls of new customers.
One of the largest mistakes brands make with their content is thinking too narrowly about how and where to use it. For the budget and time required to create great content, you should be looking to leverage each piece in as many ways as possible. With this mindset, a single piece of content should have at least three applications.