Marketing Monday: Cut the Deadweight

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term.

Blog, Marketing

Marketing Monday: Cut the Deadweight

February 18, 2019 • By

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term. Though it may be painful at first, those dollars could perform far better somewhere else. Cut the deadweight and move on.

Blog, Marketing, Podcast

John Pojeta – VP of Business Development at The PT Services Group – The Open Boardroom Ep. 21

February 14, 2019 • By

John Pojeta – VP of Business Development at The PT Services Group – The Open Boardroom Ep. 21

John Pojeta and I have worked together for several years now. As we have done a range of work for the PT Services Group, I have gotten to know John and have had the fortune of learning from his deep experience in sales and business growth.

John Pojeta and I have worked together for several years now. As we have done a range of work for the PT Services Group, I have gotten to know John and have had the fortune of learning from his deep experience in sales and business growth. John got his start as a financial advisor, grew a business, and then transitioned into his current role as VP of Business Development for the PT Services Group, a Pittsburgh-based appointment setting firm with clients in every corner of the United States.

Monday: The Give Relationship

Marketers often talk about the importance of building customer relationships, but rarely do they follow through on everything that should mean. If you truly want a relationship with your customers, you can't always think of them as sources of profit. A relationship where all one party does is take is not healthy, and eventually everyone involve realizes that.

Blog, Marketing

Monday: The Give Relationship

February 11, 2019 • By

Marketers often talk about the importance of building customer relationships but rarely do they follow through on everything that should mean. If you truly want a relationship with your customers, you can’t always think of them as sources of profit. A relationship where all one party does is take is not healthy, and eventually, everyone involved realizes that. Instead, you should periodically do something good for your customers not because it’s the right marketing move but because it’s the right thing to do.

Marketing Monday: A Better Approach to Engagement

This idea got over 3,000 shares. Every brand online is chasing user engagement, but few marketers are using a repeatable, measurable process for sparking engagement in fans and then deepening that engagement over time.

Blog, Marketing

Marketing Monday: A Better Approach to Engagement

February 4, 2019 • By

This idea got over 3,000 shares.

Every brand online is chasing user engagement, but few marketers are using a repeatable, measurable process for sparking engagement in fans and then deepening that engagement over time. This video briefly explores our process for building brand engagement funnels, setting the stage for you to read the full breakdown in my recent article for Social Media Examiner.

Marketing Monday: To Grow, Do Good

When I was studying for my M.S. in journalism many years ago, I came across the idea of corporate social responsibility. The concept of doing good to impact a community while also growing a business struck a chord in me and later became one of the core ideas I discuss with my clients.

Blog, Marketing

Marketing Monday: To Grow, Do Good

January 28, 2019 • By

When I was studying for my M.S. in journalism many years ago, I came across the idea of corporate social responsibility. The concept of doing good to impact a community while also growing a business struck a chord in me and later became one of the core ideas I discuss with my clients. Today, all brands are building communities, and when that’s the case, it makes sense to stand shoulder to shoulder with your audience to help fix problems that affect everyone.