Marketing Monday: Projecting Web Traffic

How much web traffic do you need to reach your revenue goals? This quick formula can help you to better understand what you are trying to accomplish and the pieces you can fine-tune to get there.

Blog, Marketing, Podcast

Marketing Monday: Projecting Web Traffic

January 25, 2016 • By

How much web traffic do you need to reach your revenue goals? This quick formula can help you to better understand what you are trying to accomplish and the pieces you can fine-tune to get there.

Marketing Monday: Cost Per Acquisition

Marketing Monday: I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you're calculating it correctly and that you're coming back to it again and again to evaluate your marketing efforts.

Blog, Marketing, Podcast

Marketing Monday: Cost Per Acquisition

January 11, 2016 • By

I see too many business owners ignoring or under-utilizing the cost per acquisition metric (CPA). Make sure that you’re calculating it correctly and that you’re coming back to it again and again to evaluate your marketing efforts.

Marketing Monday: What Everyone Forgets about Loyalty

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.

Blog, Marketing, Podcast

Marketing Monday: What Everyone Forgets about Loyalty

January 4, 2016 • By

Every business wants their customers to be loyal, but too many businesses forget that loyalty is a two-way street. If you want customers to be loyal to you, you have to be loyal to them.

Blog, Marketing, Video Games

Will your mobile game turn a profit?

December 6, 2015 • By

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Make no mistake about it. Mobile games are making a lot of money. Even unlikely players likeĀ Kim Kardashian are making a reported $200+ million from video games. There is a real opportunity for brands to build an entirely new and potentially lucrative brand experience with video games. As you might have guessed, we are big fans and advocates of this approach. At the same time, you should plan for the difficult realities for developing a successful mobile game.

Marketing Monday: Shortcut Audience Growth with Partnerships

Growing an audience takes a lot of time and effort. While you shouldn't leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.

Blog, Marketing, Podcast

Marketing Monday: Shortcut Audience Growth with Partnerships

November 23, 2015 • By

Growing an audience takes a lot of time and effort. While you shouldn’t leave behind your current growth strategies, you should consider adding strategic partnerships to your marketing mix. If you can find a way to effectively collaborate with another company or organization, creating a win-win for everyone, you can rapidly expand your reach.