Blog, Video Games

A Dream Deferred: A Career in Video Games

February 19, 2016 • By

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“I want to design video games.”

As soon as a child discovers a love for video games, the realization that this could be a career follows soon after. Like most kids that were raised by Nintendo and Play Station, this became my dream. I spent hours sketching Mega Man levels and writing out elaborate interactive stories. I filled notebook after notebook with my game designs and thought that if I could only get these notes in front of someone at Nintendo then they would see my genius.

Blog, Marketing, Video Games

Brand Engagement through Video Games

February 19, 2016 • By

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The internet and the proliferation of smartphone technology has lead to a paradigm shift in how consumers engage with media. For video games, this has meant evolving from a niche hobby to becoming an international pastime. In developed nations, almost everyone plays video games. Whether they are playing a hardcore real-time strategy game, picking up the latest edition of Madden Football, or playing Candy Crush on their phones, gaming in its broadest sense is no longer an isolated subculture.

Map Your Marketing: Diagnostic Sales Funnel

For today's Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it's supposed to do and how it connects to other pieces.

Blog, Marketing, Podcast

Map Your Marketing: Diagnostic Sales Funnel

February 15, 2016 • By

For today’s Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it’s supposed to do and how it connects to other pieces. From there, we can better measure our efforts and identify opportunities for improvement.

If you have questions about the process, let me know!

Marketing Monday: Total Lifetime Value

Knowing how much a customer is likely to spend in your business over the long term gives you a big marketing advantage. You will have a better idea of how much money is too much money to spend, and you can make more aggressive moves that less savvy competitors will shy away from.

Blog, Marketing, Podcast

Marketing Monday: Total Lifetime Value

February 8, 2016 • By

Knowing how much a customer is likely to spend in your business over the long term gives you a big marketing advantage. You will have a better idea of how much money is too much money to spend, and you can make more aggressive moves that less savvy competitors will shy away from.

Marketing Monday: Leveraging First-Time Visitors

Every hit on your website should count. First-time visitors are the least likely to make a purchase, but that's okay. You should be using retargeting and/or a lead generation strategy to coax these users into converting.

Blog, Marketing, Podcast

Marketing Monday: Leveraging First-Time Visitors

February 1, 2016 • By

Every hit on your website should count. First-time visitors are the least likely to make a purchase, but that’s okay. You should be using retargeting and/or a lead generation strategy to coax these users into converting.