Dr. Joyce Heames, WVU College of Business & Economics -- The Open Boardroom Ep. 5

I met Dr. Joyce Heames when I attended West Virginia University for graduate school. Even though I was in the journalism program, I had a already been working in publishing for a few years, and I wanted to expand my knowledge of anything and everything business, so I took classes at the College of Business & Economics whenever I could.

Blog, Marketing, Podcast

Dr. Joyce Heames, WVU College of Business & Economics — The Open Boardroom Ep. 5

May 5, 2016 • By

I met Dr. Joyce Heames when I attended West Virginia University for graduate school. Even though I was in the journalism program, I had already been working in publishing for a few years, and I wanted to expand my knowledge of anything and everything business, so I took classes at the College of Business & Economics whenever I could. By luck, I heard about a Corporate Social Responsibility (CSR) class–a topic I had some familiarity with because of some previous work in public relations–and signed up for the class.

It was one of the best decisions I ever made.

Marketing Monday: Market from Your Niche

Business owners intuitively know that they need to find a niche, a unique point in the market where they can be most competitive. What they don't realize is that finding your niche applies to marketing as well.

Blog, Marketing, Podcast

Marketing Monday: Market from Your Niche

May 2, 2016 • By

The idea of “finding your niche” is far from a new idea. Business owners learn early on to think about their competitive advantage, finding creative ways to set themselves apart from competitors so that they can capture a share of the market in a way that others cannot. In many ways, this idea has driven innovation over the last few centuries, and it’s inspired businesses to develop compelling solutions to evolving problems.

When it comes to marketing, however, many business owners leave the idea of staking claim to a unique niche behind. They develop their innovative product or service, and then they fight to get to potential customers using the same avenues and approaches as their competitors. This creates a marketing bottleneck: everyone is trying to get through the same door. In these cases, the established brands have the advantage. They have the budget, the expertise, and the reputation to succeed in these high-static scenarios.

Marketing with Marshal and Meesha: Ep. 6 Moving at the Speed of Content

Facebook recently rolled out their Instant Articles feature to all users. Previously limited to exclusive business pages, Instant Articles allows content creators to rapidly deliver their work to mobile Facebook users, cutting down on the load time and delay that usually occurs when users click a link on Facebook and wait for a new window to load.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 6 Moving at the Speed of Content

April 28, 2016 • By

 

Facebook recently rolled out their Instant Articles feature to all users. Previously limited to exclusive business pages, Instant Articles allows content creators to rapidly deliver their work to mobile Facebook users, cutting down on the load time and delay that usually occurs when users click a link on Facebook and wait for a new window to load.

This change sparked a discussion about the value of content speed and the return on delivering a powerful user experience in general, covering the full spectrum of the topic, from content design to the technology under the hood.

Marketing Monday: Do Good to Boost Profits

Corporate social responsibility is an opportunity to make your brand more meaningful. Take advantage of it! To learn more about planning your marketing, download my free e-book, New Business Engine, at http://marsh.al/download-free-e-book/

Blog, Marketing, Podcast

Marketing Monday: Do Good to Boost Profits

April 25, 2016 • By

In the marketing world, we often pay lip service to the idea of using a business to do good, but too often we fail to act on it. Corporate social responsibility–the official term for initiatives like these–can be a powerful way to not only make a difference but also to drive revenue, increase interest, and improve the morale of your team.

Eric Harvey, Imagine Careers -- The Open Boardroom Ep. 4

Imagine Careers aims to disrupt the typical job hunting process with a new approach to connecting potential employers and potential employees. Eric and his team are rethinking the traditional job board model to help every stakeholder in the process find deeper, more meaningful common ground.

Blog, Marketing, Podcast

Eric Harvey, Imagine Careers — The Open Boardroom Ep. 4

April 21, 2016 • By

Imagine Careers aims to disrupt the typical job hunting process with a new approach to connecting potential employers and potential employees. Eric and his team are rethinking the traditional job board model to help every stakeholder in the process find deeper, more meaningful common ground. Instead of stopping at surface level variables like work history and skills lists, Imagine Careers strives to measure candidate and employer fit on more intrinsic factors like company culture, lifestyle, and work-life balance.

Eric Harvey, co-founder, President and Chief Technical Officer, sat down with me to talk through his team’s vision. Our discussion explores the challenges of competing against established Goliaths in the job board space, the technology behind his platform, and how his own company culture practices what the Imagine Careers platform preaches. Even if your goal isn’t to found a start-up or to build a new piece of software, Eric’s insights into betting big on his dream, finding the right partnerships, and carving an entirely niche in a tightly contested industry are both interesting and educational.

I loved this conversation, and I think you will too.