Marketing Monday: Advertising Comes Last

Unfortunately, advertising is often lumped into the broader task of marketing. To maximize your growth, however, generating exposure should be the last step of your marketing process. In this video, I talk briefly about how to build your sales funnel from the product out.

Blog, Marketing, Podcast

Marketing Monday: Advertising Comes Last

March 7, 2016 • By

Unfortunately, advertising is often lumped into the broader task of marketing. To maximize your growth, however, generating exposure should be the last step of your marketing process. In this video, I talk briefly about how to build your sales funnel from the product out. Rather then spend a bunch of money on advertising to grow, you start at the conversion and retention stages and work backward to the stage where you build your exposure tactics.

Ep. 2: Search Engine Optimization -- Marketing with Marshal and Meesha

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business. In this episode: Google announces RankBrain, yet another variable in their search engine algorithm. What does RankBrain mean for your marketing?

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 2 Search Engine Optimization

March 3, 2016 • By

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In this episode:
Google announces RankBrain, yet another variable in their search engine algorithm. What does RankBrain mean for your marketing? From a big picture perspective, how much should you care about search engine optimization (SEO) in general? The answers might surprise you.

Marketing Monday: How long should content be?

Many people assume that digital content has to be short. That's not always true. In fact, sometimes long form content is the most effective kind of content. What matters more is context. Sometimes, brevity is the best route to take, and sometimes taking a deep dive is more effective.

Blog, Marketing

Marketing Monday: How long should content be?

February 29, 2016 • By

Many people assume that digital content has to be short. That’s not always true. In fact, sometimes long form content is the most effective kind of content. What matters more is context. Sometimes, brevity is the best route to take, and sometimes taking a deep dive is more effective.

Marketing Monday: Beware of Agency Lock-In

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don't like the service they're receiving but believe that it's too expensive to leave. Before you hire a web designer or an ad agency, be on the lookout for negative lock-in tactics that can wreck your budget down the road.

Blog, Marketing, Podcast

Marketing Monday: Beware of Agency Lock-In

February 22, 2016 • By

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don’t like the service they’re receiving but believe that it’s too expensive to leave. Before you hire a web designer or an ad agency, be on the lookout for negative lock-in tactics that can wreck your budget down the road.

Ep. 1: Instagram Marketing -- Marketing with Marshal and Meesha

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business. Note: This episode was recorded just prior to Instagram rolling out the multi-user update.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep 1. Instagram Marketing

February 19, 2016 • By

instagram

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

Note: This episode was recorded just prior to Instagram rolling out the multi-user update. So while the news we discuss is a few days old, the majority of this episode discusses Instagram marketing in general which should still be relevant to your business.