Mayor Rhome, Canonsburg, PA -- The Open Boardroom, Ep. 7

In the world of politics, the tendency on the general public's part is to focus on high-profile presidential elections, and every facet of government below that fades into the background. Local government, even though it might not receive the same level of attention, can have a profound impact on communities and the businesses within them.

Blog, Marketing, Podcast

Mayor Rhome, Canonsburg, PA — The Open Boardroom, Ep. 7

June 9, 2016 • By

In the world of politics, the tendency on the general public’s part is to focus on high-profile presidential elections, and every facet of government below that fades into the background. Local government, even though it might not receive the same level of attention, can have a profound impact on communities and the businesses within them.

And that’s why I reached out to Mayor Rhome of Canonsburg, PA. In this episode of the Open Boardroom, we cover a wide range of topics, from the challenge of bringing local businesses back into a small town to the challenge of dealing with the local impact of a nationwide drug problem. Rhome has dedicated the majority of his life to civil service in some form, and his insights into what helps a community thrive is likely to uncover some facets of government and business that you overlooked.

Ep. 8: Wrangling Online Reviews -- Marketing with Marshal and Meesha

The growth of the internet has given consumers a new voice. They can quickly share their experiences, both good and bad, with their friends and with entire social networks. Amazon built a significant portion of its business on the power of reviews, and now nearly every industry has its own dedicated review platform--Foursquare, Yelp, Angie's List, and on and on.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha Ep. 8: Wrangling Online Reviews

June 2, 2016 • By

The growth of the internet has given consumers a new voice. They can quickly share their experiences, both good and bad, with their friends and with entire social networks. Amazon built a significant portion of its business on the power of reviews, and now nearly every industry has its own dedicated review platform–Foursquare, Yelp, Angie’s List, and on and on.

Harnessing these reviews can be a boon for your business. If they are left unchecked, they can be a liability. Learn how to use these review sites to your advantage in the latest episode of Marketing with Marshal and Meesha.

Mitch Dugan, Dugan & Associates -- The Open Boardroom Ep. 6

Finishing law school is not easy, but it turns out that learning law is only one piece of the puzzle in becoming a successful lawyer. In Mitch Dugan's case, establishing a lasting practice meant learning to become a business owner, taking on everything from hiring staff, managing personnel, and directing a complex mix of marketing initiatives in an extremely competitive landscape.

Blog, Marketing, Podcast

Mitch Dugan, Dugan & Associates — The Open Boardroom Ep. 6

May 19, 2016 • By

Finishing law school is not easy, but it turns out that learning law is only one piece of the puzzle in becoming a successful lawyer. In Mitch Dugan’s case, establishing a lasting practice meant learning to become a business owner, taking on everything from hiring staff, managing personnel, and directing a complex mix of marketing initiatives in an extremely competitive landscape.

Marketing with Marshal and Meesha: Ep. 7 Tips for Hiring an Agency

More and more businesses, big and small alike, are moving away from in house marketing resources to instead hire freelancers or marketing agencies. The strategy is sound: For the price of one in employee on staff, a business can get access to a range of specialists and pay only for the work they need as they need it.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 7 Tips for Hiring an Agency

May 12, 2016 • By

 

More and more businesses, big and small alike, are moving away from in-house marketing resources to instead hire freelancers or marketing agencies. The strategy is sound: For the price of one in employee on staff, a business can get access to a range of specialists and pay only for the work they need as they need it.

But working with an agency does not come without its challenges.

Marketing Monday: Don't Forget Pre-Metrics

Before you pull the trigger on a marketing campaign, identify the metrics you need to track to say whether or not the initiative worked. This is a pre-metrics decision, and it's essential. To learn more, visit my website:

Blog, Marketing, Podcast

Marketing Monday: Don’t Forget Pre-Metrics

May 9, 2016 • By

I see it happen over and over to small business owners. They invest a significant amount of their marketing budget into a big initiative, like a billboard or a newspaper ad campaign. When I ask them if the ad worked, they say, “We’re not sure.” Maybe business bumped up a bit that quarter, or maybe it stayed level, but they lack the key metrics they need to tie an ad to a change in their business in any concrete way.