Beware of Copyright Trolls -- Marketing with Marshal and Meesha, Ep. 14

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

James Mauler, Cadnetics -- The Open Boardroom Podcast, Ep. 11

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.

The Power of Email Marketing -- Marketing with Marshal and Meesha, Ep. 13

Email marketing is a classic staple of direct marketing that's been used for as long as we've had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

Blog, Marketing, Podcast

The Power of Email Marketing — Marketing with Marshal and Meesha, Ep. 13

August 16, 2016 • By

Email marketing is a classic staple of direct marketing that’s been used for as long as we’ve had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

Lessons Learned from Pokemon Go -- Marketing with Marshal and Meesha, Ep. 12

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

Blog, Marketing, Podcast

Lessons Learned from Pokemon Go — Marketing with Marshal and Meesha, Ep. 12

July 28, 2016 • By

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.

Tom Baron, big Burrito Restaurant Group -- The Open Boardroom, Ep. 10

The restaurant business is hard. It's a fast-paced high-stakes industry, and running a restaurant means keeping a grip on a dozen different variables--employees, product, customer experience, marketing, and so on. When Tom opened the first Mad Mex, he knew that he was making a gamble he could win.

Blog, Marketing, Podcast

Tom Baron, big Burrito Restaurant Group — The Open Boardroom, Ep. 10

July 21, 2016 • By

The restaurant business is hard. It’s a fast-paced high-stakes industry, and running a restaurant means keeping a grip on a dozen different variables–employees, product, customer experience, marketing, and so on. When Tom opened the first Mad Mex, he knew that he was making a gamble he could win. Today, some 14 Mad Mex locations later and now with more than 1100 employees across his full family of restaurants, of which Mad Mex is a part, Tom has learned a lot about what it means to run a successful restaurant.

In this podcast, Tom talks about everything from day one of his first restaurant to how he chooses new restaurant locations to the data that he uses to drive his day to day decision making. This is an information rich conversation with one of the smartest businessmen in Pittsburgh. I had a blast doing it, and I think you’ll have as much fun listening.