Marketing Monday: SEO is Essential/Pointless

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO: SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base.

Blog, Marketing, Podcast

Marketing Monday: SEO is Essential/Pointless

November 16, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we take a quick look at SEO:

SEO always matters. There is no denying that. But whether or not SEO is going to be the marketing game-changer for your business depends largely on your customer base. Do your research before you sink a lot of money into SEO.

Marketing Monday: The Core Principle of Content Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing: Content marketing is in danger of becoming a buzzword.

Blog, Marketing, Podcast

Marketing Monday: The Core Principle of Content Marketing

September 28, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing:

Content marketing is in danger of becoming a buzzword. Anchor all of your content marketing efforts on one principle: your messaging should add value even if a reader never buys anything from you.

Marketing Monday: 2 Tips to Improve Your Email Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts: 1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

Blog, Marketing, Podcast

Marketing Monday: 2 Tips to Improve Your Email Marketing

August 31, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts:

1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

2) Clean up your list! Eliminate email subscribers that haven’t interacted with your email for a long time to make your data more meaningful and actionable.