Marketing with Marshal and Meesha: Ep. 6 Moving at the Speed of Content

Facebook recently rolled out their Instant Articles feature to all users. Previously limited to exclusive business pages, Instant Articles allows content creators to rapidly deliver their work to mobile Facebook users, cutting down on the load time and delay that usually occurs when users click a link on Facebook and wait for a new window to load.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 6 Moving at the Speed of Content

April 28, 2016 • By

 

Facebook recently rolled out their Instant Articles feature to all users. Previously limited to exclusive business pages, Instant Articles allows content creators to rapidly deliver their work to mobile Facebook users, cutting down on the load time and delay that usually occurs when users click a link on Facebook and wait for a new window to load.

This change sparked a discussion about the value of content speed and the return on delivering a powerful user experience in general, covering the full spectrum of the topic, from content design to the technology under the hood.

Marketing Monday: Do Good to Boost Profits

Corporate social responsibility is an opportunity to make your brand more meaningful. Take advantage of it! To learn more about planning your marketing, download my free e-book, New Business Engine, at http://marsh.al/download-free-e-book/

Blog, Marketing, Podcast

Marketing Monday: Do Good to Boost Profits

April 25, 2016 • By

In the marketing world, we often pay lip service to the idea of using a business to do good, but too often we fail to act on it. Corporate social responsibility–the official term for initiatives like these–can be a powerful way to not only make a difference but also to drive revenue, increase interest, and improve the morale of your team.

Eric Harvey, Imagine Careers -- The Open Boardroom Ep. 4

Imagine Careers aims to disrupt the typical job hunting process with a new approach to connecting potential employers and potential employees. Eric and his team are rethinking the traditional job board model to help every stakeholder in the process find deeper, more meaningful common ground.

Blog, Marketing, Podcast

Eric Harvey, Imagine Careers — The Open Boardroom Ep. 4

April 21, 2016 • By

Imagine Careers aims to disrupt the typical job hunting process with a new approach to connecting potential employers and potential employees. Eric and his team are rethinking the traditional job board model to help every stakeholder in the process find deeper, more meaningful common ground. Instead of stopping at surface level variables like work history and skills lists, Imagine Careers strives to measure candidate and employer fit on more intrinsic factors like company culture, lifestyle, and work-life balance.

Eric Harvey, co-founder, President and Chief Technical Officer, sat down with me to talk through his team’s vision. Our discussion explores the challenges of competing against established Goliaths in the job board space, the technology behind his platform, and how his own company culture practices what the Imagine Careers platform preaches. Even if your goal isn’t to found a start-up or to build a new piece of software, Eric’s insights into betting big on his dream, finding the right partnerships, and carving an entirely niche in a tightly contested industry are both interesting and educational.

I loved this conversation, and I think you will too.

Cal U Keynote -- DIY 'til I Die: Networking in a Post-Punk World

On April 12, I attended a Cal U Career Services event to talk about the value of networking and what it takes to build a successful career in today's economy. While this talk was focused on students, the mindset I cover can apply to any business owner or professional.

Blog, Marketing, Podcast

Cal U Keynote — DIY ’til I Die: Networking in a Post-Punk World

April 18, 2016 • By

On April 12, I attended a Cal U Career Services event to talk about the value of networking and what it takes to build a successful career in today’s economy. While this talk was focused on students, the mindset I cover can apply to any business owner or professional.

Marketing with Marshal and Meesha: Ep. 5 Where should I put my website?

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business. In This Episode: With a number of web platforms available to small business owners, which one should you use? WordPress? Square Space?

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep. 5 Where should I put my website?

April 14, 2016 • By

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In This Episode:

With a number of web platforms available to small business owners, which one should you use? WordPress? Square Space? Wix? Shopify? The list goes on. It turns out that the best answer is “it depends.” We walk through the pros and cons of various platforms to help you make sense of your options and to pick the best platform for your business.