Blog, Marketing, Podcast

Eric Catalano – Account Executive at LinkedIn – The Open Boardroom Ep. 22

March 19, 2019 • By

Eric Catalano – Account Executive at LinkedIn – The Open Boardroom Ep. 22

Eric Catalano is an Account Executive at LinkedIn, where he works with some of the biggest brands to help them find success with LinkedIn advertising. We also went to high school together, but as far as Eric’s accomplishment’s go, that’s probably pretty low on his list of successes.

Eric Catalano is an Account Executive at LinkedIn, where he works with some of the biggest brands to help them find success with LinkedIn advertising. We also went to high school together, but as far as Eric’s accomplishments go, that’s probably pretty low on his list of successes. His career in advertising goes far deeper than LinkedIn, and his insights into marketing on and off the LinkedIn platform are relevant for any business owner.

Marketing Monday: The Emotional Power of Your Brand

We have known for decades that engaging customers and prospects on an emotional level is the most effective way to persuade, but yet many marketers and business owners fall back on bland appeals to price and value to get sales. Are the messages you share for your brand really resonating or are you making the easy (but less effective) plays?

Blog, Marketing

Marketing Monday: The Emotional Power of Your Brand

March 18, 2019 • By

We have known for decades that engaging customers and prospects on an emotional level is the most effective way to persuade, but yet many marketers and business owners fall back on bland appeals to price and value to get sales. Are the messages you share for your brand really resonating or are you making the easy (but less effective) plays?

Marketing Monday: Reddit Marketing and Beyond

Reddit traffic often exceeds the traffic of LinkedIn and Twitter, yet it is generally ignored by social media marketers. In this episode, I quickly breakdown not only the value of a platform like Reddit but the importance of thinking more broadly about what social media actually means and actually entails.

Blog, Marketing

Marketing Monday: Reddit Marketing and Beyond

March 11, 2019 • By

Reddit traffic often exceeds the traffic of LinkedIn and Twitter, yet it is generally ignored by social media marketers. In this episode, I quickly breakdown not only the value of a platform like Reddit but the importance of thinking more broadly about what social media actually means and actually entails.

Read my article in Social Media Examiner to learn more about Reddit marketing.

Marketing Monday: 3 Cold Outreach Tips

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting: -Make a series of touches with the prospect through various channels -Start the conversation with a direct mailer that adds value -Incorporate geotargeted ads to build passive awareness for your brand Hope that helps!

Blog, Marketing

Marketing Monday: 3 Cold Outreach Tips

March 4, 2019 • By

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting:

  • Make a series of touches with the prospect through various channels
  • Start the conversation with a direct mailer that adds value
  • Incorporate geotargeted ads to build passive awareness for your brand

Hope that helps!

Marketing Monday: Live LinkedIn Video

Live video is coming to LinkedIn, and it could be a big win for your brand. We don't have exact timelines yet for the rollout, but you should be thinking now about how you could use it to make more meaningful connections with audiences new and old.

Blog, Marketing

Marketing Monday: Live LinkedIn Video

February 25, 2019 • By

Live video is coming to LinkedIn, and it could be a big win for your brand. We don’t have exact timelines yet for the rollout, but you should be thinking now about how you could use it to make more meaningful connections with audiences new and old.