Blog, Marketing

Marketing Monday: The Evolution of Community Participation

November 18, 2018 • By

The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back. In the best cases, brands listen and use these opportunities to grow conversations. This trend grew into crowdfunding and crowdsourcing—where brands asked fans to “back” projects financially or to participate in decisions—and the momentum isn’t stopping.

Blog, Marketing, Podcast

Nichole Castillo – MMA Matchmaker – The Open Boardroom Ep. 17

November 15, 2018 • By

Nichole Castillo has been behind the scenes in the mixed martial arts world since 2005, and in that time she has been responsible for some of Pennsylvania and Ohio’s most successful events. As a matchmaker, she coordinates the bouts for the events, which means managing everything from picking exciting fights to recruiting fighters, to following through on a litany of responsibilities to both the event promoter and to the state’s athletic commission.

Though Nichole’s business is not a traditional one in terms of what businesses are usually covered in podcasts like the Open Boardroom, some of her insights are universal. Those insights include:

Blog, Marketing

Marketing Monday: When to Take Marketing Risks

November 12, 2018 • By

Every marketing guru recommends that clients be bold, that they branch out, that they take risks, but nearly every business owner and leader has been burned by this advice. They tried something new, and it turned into a disaster, creating a conflict: We know that we should be trying new things to grow our brand, but we aren’t sure when to take a risk and when to be hesitant.