Marketing Monday: When the Good Go Bad

A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for the business, and then no one pays attention to it anymore, assuming that since it's working today that it will still be working tomorrow.

Blog, Marketing

Marketing Monday: When the Good Go Bad

November 4, 2019 • By

A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for the business, and then no one pays attention to it anymore, assuming that since it’s working today that it will still be working tomorrow. If you aren’t careful, a part of your new business engine can break for all sorts of reasons and the longer it takes you to recognize it, the more damage it does to your bottomline.

Marketing Monday: Repetition Is Not Branding

Many marketers mistakenly believe that repeating logos and taglines is the heart of branding. The research disagrees. Real branding, the kind that builds legendary companies and products, is emotionally-driven, which means that your marketing needs to reinforce that emotion, not just your brand identity.

Blog, Marketing

Marketing Monday: Repetition Is Not Branding

October 28, 2019 • By

Many marketers mistakenly believe that repeating logos and taglines is the heart of branding. The research disagrees. Real branding, the kind that builds legendary companies and products, is emotionally-driven, which means that your marketing needs to reinforce that emotion, not just your brand identity.

Marketing Monday: Retargeting Ads

Retargeting ads can be the smartest ad spend in your marketing budget for several reasons: They are often cost effective, they make your highest value web traffic even more valuable, and they allow you to target the right prospects with the exact messages they need for where they are in the customer journey.

Blog, Marketing

Marketing Monday: Retargeting Ads

October 21, 2019 • By

Retargeting ads can be the smartest ad spend in your marketing budget for several reasons: They are often cost effective, they make your highest value web traffic even more valuable, and they allow you to target the right prospects with the exact messages they need for where they are in the customer journey.

Marketing Monday: How to Address Growth Plateaus

Plateaus are a normal part of any marketing and growth strategy. No matter how good your marketing is, you will eventually reach a point where you have to do something different, where you have to make changes. The problem, however, is that many brands don't actually address their plateaus and instead start to drift into decline.

Blog, Marketing

Marketing Monday: How to Address Growth Plateaus

October 14, 2019 • By

Plateaus are a normal part of any marketing and growth strategy. No matter how good your marketing is, you will eventually reach a point where you have to do something different, where you have to make changes. The problem, however, is that many brands don’t actually address their plateaus and instead start to drift into decline.

Marketing Monday: The Missing Link

One time we had a client whose marketing looked great, but their sales were not improving. After a lot of tests and troubleshooting, we tracked down the problem to a disgruntled sales associate driving customers away. And this is why you need to look beyond your marketing when you assess its performance.

Blog, Marketing

Marketing Monday: The Missing Link

October 7, 2019 • By

One time we had a client whose marketing looked great, but their sales were not improving. After a lot of tests and troubleshooting, we tracked down the problem to a disgruntled sales associate driving customers away. And this is why you need to look beyond your marketing when you assess its performance.