Marketing Monday: Assumptions

When you make assumptions about who your audience is or what they want, you almost always miss big marketing opportunities. For example, you might assume that technology is moving in a certain direction, yet vinyl records, retro video games, and paperback books are seeing a Renaissance.

Blog, Marketing

Marketing Monday: Assumptions

May 20, 2019 • By

When you make assumptions about who your audience is or what they want, you almost always miss big marketing opportunities. For example, you might assume that technology is moving in a certain direction, yet vinyl records, retro video games, and paperback books are seeing a Renaissance. For some of the businesses we have talked to, that’s meant several million dollars of revenue and new ways to engage their target audiences.

Marketing Monday: The Chef Problem

As your brand grows, you will likely engage a variety of experts, whether you hire them as agency teams or build a team of experts internally. That means that you will have a mix of opinions on what the brand should do next, and it's critical that you have a process for taking in these ideas, synthesizing them, and then deploying them in a way that is consistent and impactful for the brand.

Blog, Marketing

Marketing Monday: The Chef Problem

May 13, 2019 • By

As your brand grows, you will likely engage a variety of experts, whether you hire them as agency teams or build a team of experts internally. That means that you will have a mix of opinions on what the brand should do next, and it’s critical that you have a process for taking in these ideas, synthesizing them, and then deploying them in a way that is consistent and impactful for the brand. All too often we see brands with separate teams for social media and PR, for example, representing the brand in different ways. That’s confusing for the customer and will hurt your marketing in the long run.

Blog, Marketing, Podcast

Ryan Barnhart – Director of Alumni Relations, California University of Pennsylvania – The Open Boardroom Ep. 24

May 9, 2019 • By

Ryan Barnhart – Director of Alumni Relations, California University of Pennsylvania – The Open Boardroom Ep. 24

Ryan Barthart is the Director of Alumni Relations for California University of Pennsylvania. I am an alumnus of Cal U and have had the great fortune to interact with Ryan several times since graduating with my B.A.

Ryan Barnhart is the Director of Alumni Relations for California University of Pennsylvania. I am an alumnus of Cal U and have had the great fortune to interact with Ryan several times since graduating with my B.A. For Ryan’s part, he is working in one of the most competitive industries in the United States—higher education—and he is tasked with driving top tier engagement without the mega pool of resources often available to much larger universities.

Marketing Monday: Social Video Tips

Video is the current king of content on nearly every social media platform. If your brand is using video (and it should be), you might be missing out on key best practices for making that video more impactful and more friendly to social algorithms. For example, you should check your aspect ratio and use captions.

Blog, Marketing

Marketing Monday: Social Video Tips

May 6, 2019 • By

Video is the current king of content on nearly every social media platform. If your brand is using video (and it should be), you might be missing out on key best practices for making that video more impactful and more friendly to social algorithms. For example, you should check your aspect ratio and use captions. Read my new article in Social Media Examiner to learn more.

Marketing Monday: Borrowing Innovation

Most businesses understand that innovation is a natural part of competition. If you can do something your competitors are not doing, you may build a unique advantage. This is just as true in marketing as it is in product development, but how do you consistently innovate? Borrow from industries beyond your own.

Blog, Marketing

Marketing Monday: Borrowing Innovation

April 29, 2019 • By

Most businesses understand that innovation is a natural part of competition. If you can do something your competitors are not doing, you may build a unique advantage. This is just as true in marketing as it is in product development, but how do you consistently innovate? Borrow from industries beyond your own to start. For example, if you like how Jeep ties its brand to community, what can you learn from how they find success that could apply to your own community building?