Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students. It was the best business decision I ever made.
A great marketing campaign can fail if the team executing it does not have the right resources or capacity to manage it. Because of the nature of marketing work, managing the true bandwidth of your marketing team can be challenging. Here’s how to make your team more efficient how to gain better insights into understanding how much more they can take on before needing a hand:
Marketing activity is often divided into silos, paid and organic. Many marketers and business owners overlook the middle ground: bartered marketing. This category of marketing is the result of trades and collaborations, and though it is not completely free because you still have to do something for another brand, it is often more affordable than paid marketing and sometimes even has a greater reach.
Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made him successful then are driving his success now. Today, he is a Content Manager for Nutshell, a breakout CRM, and uses content marketing to capture new customers in a hyper-competitive space.
As you look at ways to grow your business, sometimes looking inward is your biggest opportunity. Yes, more leads can help, but if your sales team improves their closing rate by even a small percentage, every lead you land from then on becomes more valuable. Even if you have seasoned salespeople working for you, supporting them with additional coaching and training is a good idea.