A book can become the physical representation of your expertise and your brand’s unique story, giving fans and prospects alike a clear way to dive deep into what sets you apart from the competition. Furthermore, being able to hand over a physical artifact that embodies your brand story can be a powerful marketing tool.
The value of building an email list is well-known to digital marketers, and all of these reasons for putting in the effort are still worthwhile. However, you can get even more ROI out of your email list if you target if you use it in conjunction with ad target on platforms like Facebook and LinkedIn.
Lead generation is a traditional part of digital marketing. If you can convince a prospect to handover his or her contact information, likely in trade for some sort of freebie (or “lead magnet”), you can engage them directly to close the sale. Lead generation is highly competitive, which means you have an opportunity to use it more effectively.
Anyone that says content has to be short because prospects have short attention spans is wrong. Long-form content is perhaps more popular than ever, representing a significant opportunity for your business to use content to engage and to grow.
Brand engagement is perhaps the most important idea in marketing, and it is one the most misunderstood.