Marketing Monday: Digital Is Not Everything

Digital marketing is powerful, but we can't ignore opportunities to support and augment our digital marketing with physical activations. A lot of great content, for example, will come from your brand being places and doing things.

Blog, Marketing

Marketing Monday: Digital Is Not Everything

August 12, 2019 • By

Digital marketing is powerful, but we can’t ignore opportunities to support and augment our digital marketing with physical activations. A lot of great content, for example, will come from your brand being places and doing things.

Marketing Monday: The A/B Testing Trap

A/B testing is a powerful way to optimize your marketing, but you should be mindful of traffic sources when you look to draw conclusions. You might overlook a key insight into how different audiences engage with your marketing.

Blog, Marketing

Marketing Monday: The A/B Testing Trap

August 5, 2019 • By

A/B testing is a powerful way to optimize your marketing, but you should be mindful of traffic sources when you look to draw conclusions. You might overlook a key insight into how different audiences engage with your marketing.

Marketing Monday: Maximizing Content Budgets

Content marketing is incredibly effective, but it's not cheap. If you follow a few key best practices, however, you can get far more out of every dollar you spend and increase audience engagement as well.

Blog, Marketing

Marketing Monday: Maximizing Content Budgets

July 22, 2019 • By

Content marketing is incredibly effective, but it’s not cheap. If you follow a few key best practices, however, you can get far more out of every dollar you spend and increase audience engagement as well.

Marketing Monday: You Don't Need to Understand

If you hire a marketing agency, one of your first and most crucial challenges will be learning to trust in their expertise. It can be tempting to roll up your sleeves and want to understand every intricacy of their technology or their tactics, but you should instead try to stay at the strategic level.

Blog, Marketing

Marketing Monday: You Don’t Need to Understand

July 15, 2019 • By

If you hire a marketing agency, one of your first and most crucial challenges will be learning to trust in their expertise. It can be tempting to roll up your sleeves and want to understand every intricacy of their technology or their tactics, but you should instead try to stay at the strategic level. If you get bogged down in wanting to know all of the keyword variations your Google Advertising expert is using, for example, you just wasted a lot of time that would be better invested elsewhere.