Marketing with Video Games: Wendy's Tackles Tabletop RPGs

Wendy's continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free game gives gamemasters (think DnD) the tools they need to run a Wendy's themed campaign. Is this 30 years too late, or is this Wendy's capitalizing on a record-breaking interest in tabletop roleplaying?

Blog, Marketing

Marketing with Video Games: Wendy’s Tackles Tabletop RPGs

December 12, 2019 • By

Wendy’s continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free game gives gamemasters (think DnD) the tools they need to run a Wendy’s themed campaign. Is this 30 years too late, or is this Wendy’s capitalizing on a record-breaking interest in tabletop roleplaying?

https://youtu.be/TDqhX_wMrFc
Blog, Marketing

Mega Cat Marketing: The KFC Dating Video Game

December 5, 2019 • By

I Love You Colonel Sanders! Is a “A Finger Lickin’ Good Dating Simulator” from the fast food chain KFC. This game was released on Steam and formed the foundation for a uniquely targeted marketing and ad campaign. The game quickly went viral because of its memorable content. The big lesson here is that you can use a game to show a different side of your brand in order to speak to a very particular audience.

Blog, Marketing

Marketing Monday: When to Stop Testing

December 2, 2019 • By

If you’ve read the Innovative Brand or have been an internet marketer for some time, you are familiar with the idea of testing and using data from those tests to inform how you refine and execute marketing in the future. However, some brands use testing as a safety blanket to avoid actually doing something big, trapping themselves in a loop of small tests and never actually betting big on an initiative. To avoid this, establish the crossroads for your marketing from the get-go. Know at what point you will have answered the right questions to truly decide what you go big on.

Marketing Monday: Brand Community

Brands and marketers often pay lip-service to the idea of building a community, but very few businesses actually devote efforts and resources to this part of their marketing. Fans sometimes self-organize, but without leadership, attention, and nurturing, a brand community is unlikely to have value.

Blog, Marketing

Marketing Monday: Brand Community

November 25, 2019 • By

Brands and marketers often pay lip-service to the idea of building a community, but very few businesses actually devote efforts and resources to this part of their marketing. Fans sometimes self-organize, but without leadership, attention, and nurturing, a brand community is unlikely to have value.