Case Study: Twitch Fundraising with Retro Games

A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event....

Blog, Marketing, Video Games

Case Study: Twitch Fundraising with Retro Games

July 10, 2020 • By

A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event. We ended over $19,000. This is another great example of the power of Twitch and how going above and beyond to engage your target audience can lead to big results.

Marketing Monday: Localization for Meaningful Connections

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience...

Blog, Marketing

Marketing Monday: Localization for Meaningful Connections

June 29, 2020 • By

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience, you will have a bigger impact and better results.

Marketing Monday: UX for International Audiences

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message. You need to reimagine the ...

Blog, Marketing

Marketing Monday: UX for International Audiences

June 22, 2020 • By

If you are marketing outside of your native language, you need to do more than just translate the literal meaning of your message.

You need to reimagine the entire experience of receiving that message.

Design and user experience matter in all languages, and your new audience may have different UX preference than your current audience, especially if their language of choice uses different layout conventions.

Marketing Monday: The International Opportunity

Are you limiting your business by staying within your home country? Many products and services can find audiences internationally, and the obstacles to makin...

Blog, Marketing

Marketing Monday: The International Opportunity

June 15, 2020 • By

Are you limiting your business by staying within your home country?

Many products and services can find audiences internationally, and the obstacles to making that jump get smaller every day.

Marketing with Video Games: Interactive Emotion

A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to ...

Blog, Marketing, Video Games

Marketing with Video Games: Interactive Emotion

January 23, 2020 • By

A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.