Marketing Monday: Marketing Through Experiments

Good marketing is not just about getting results today. It's about laying the groundwork for results tomorrow, and that means using your marketing to gain ne...

Blog, Marketing

Marketing Monday: Marketing Through Experiments

July 20, 2020 • By

Good marketing is not just about getting results today. It’s about laying the groundwork for results tomorrow, and that means using your marketing to gain new insights about your customers, your platforms, and your industry.

Marketing Monday: Marketing Potholes

A small problem in your marketing will get worse over time (becoming a big problem), but here's the real trap: Fixing that problem means getting back to wher...

Blog, Marketing

Marketing Monday: Marketing Potholes

July 13, 2020 • By

A small problem in your marketing will get worse over time (becoming a big problem), but here’s the real trap: Fixing that problem means getting back to where you were before you can make real progress again.

Case Study: Twitch Fundraising with Retro Games

A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event....

Blog, Marketing, Video Games

Case Study: Twitch Fundraising with Retro Games

July 10, 2020 • By

A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event. We ended over $19,000. This is another great example of the power of Twitch and how going above and beyond to engage your target audience can lead to big results.

Marketing Monday: Localization for Meaningful Connections

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience...

Blog, Marketing

Marketing Monday: Localization for Meaningful Connections

June 29, 2020 • By

Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience, you will have a bigger impact and better results.