In this video I talk about how serving fewer customers can actually lead to more profit. Watch to learn more.

Marketing Monday: If you offer a premium product or service, your website needs to account for the naturally longer sales process. A simple lead generation form can make it easier for prospects to opt-in to a longer conversation about your product.

If you aren’t reviewing your website analytics at least once a month, you are missing valuable opportunities to improve your website performance and capture new business. In this video, I talk about how you can get started using two simple metrics to identify areas of your site that can be improved.

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

In this video:
Unmarketing and Unselling by Scott Stratten (and Allison Kramer)
The Value of Keeping the Right Customers from the Harvard Business Review