Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.
In the marketing world, branding is a high-value endeavor. These amorphous ideas of brand personality, voice, and values have become so important that for some companies tangible assets now comprise only 30 to 40 percent of their total value (Simon, M. [2011, March]. Brands in Context. Journal of Advertising Research, 51. 189-194).
The average app in the Google Play or Apple Store has never been downloaded. The same is true for the average e-book on Amazon. Zero downloads. Zero sales. To sell even one copy of your product via these marketplaces makes you above average.
Marketing Monday: The Core Principle of Content Marketing
Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind con...
Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing:
Content marketing is in danger of becoming a buzzword. Anchor all of your content marketing efforts on one principle: your messaging should add value even if a reader never buys anything from you.
Marketing Monday: 2 Tips to Improve Your Email Marketing
Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improvi...
Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts:
1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.
2) Clean up your list! Eliminate email subscribers that haven’t interacted with your email for a long time to make your data more meaningful and actionable.
Marketing Monday: Monitor Your Brand
Marketing Monday: Listen to and take part in conversations about your products and services. Helpful links: https://www.google.com/alerts http://blog.hootsui...
Listen to and take part in conversations about your products and services.