Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: Meeting Prospects Half-Way

Marketing Monday: If you offer a premium product or service, your website needs to account for the naturally longer sales process. A simple lead generation form can make it easier for prospects to opt-in to a longer conversation about your product.

Blog, Marketing, Podcast

Marketing Monday: Meeting Prospects Half-Way

August 10, 2015 • By

Marketing Monday: If you offer a premium product or service, your website needs to account for the naturally longer sales process. A simple lead generation form can make it easier for prospects to opt-in to a longer conversation about your product.

Marketing Monday: Where to Start with Website Analytics

If you aren't reviewing your website analytics at least once a month, you are missing valuable opportunities to improve your website performance and capture new business. In this video, I talk about how you can get started using two simple metrics to identify areas of your site that can be improved.

Blog, Marketing, Podcast

Marketing Monday: Where to Start with Website Analytics

August 3, 2015 • By

If you aren’t reviewing your website analytics at least once a month, you are missing valuable opportunities to improve your website performance and capture new business. In this video, I talk about how you can get started using two simple metrics to identify areas of your site that can be improved.

Marketing Monday: Rounding Out Your Sales Funnel

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

Blog, Marketing, Podcast

Marketing Monday: Rounding Out Your Sales Funnel

July 27, 2015 • By

Look beyond conversions when you build and evaluate your sales funnel. Your sales funnel should still consider lead generation, lead nurturing, and conversion, but you should not neglect the social cloud or the retention loop.

In this video:
Unmarketing and Unselling by Scott Stratten (and Allison Kramer)
The Value of Keeping the Right Customers from the Harvard Business Review

Marketing Monday: Is Facebook Marketing Dead?

Marketing Monday: Is Facebook marketing dead? Well, no, but you can't use Facebook now the way you did a year ago. In this video: Facebook Ads: https://www.youtube.com/watch?v=4A227Cr_Iwc&index=3&list=PLCA0A3FADE68C5C35 CNET on the Facebook Bluetooth Beacon: https://www.youtube.com/watch?v=2d8Iw-Bn7tI Does your business need help with marketing? Connect with me on LinkedIn! My profile: http://www.linkedin.com/in/marshaldcarper

Blog, Marketing, Podcast

Marketing Monday: Is Facebook Marketing Dead?

July 20, 2015 • By

Marketing Monday: Is Facebook marketing dead? Well, no, but you can’t use Facebook now the way you did a year ago.

In this video:
Facebook Ads
CNET on the Facebook Bluetooth Beacon