Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: Beware of Agency Lock-In

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don't like the service they're receiving but believe ...

Blog, Marketing, Podcast

Marketing Monday: Beware of Agency Lock-In

February 22, 2016 • By

I routinely talk with business owners that feel stuck with their web designer or marketing agency. They don’t like the service they’re receiving but believe that it’s too expensive to leave. Before you hire a web designer or an ad agency, be on the lookout for negative lock-in tactics that can wreck your budget down the road.

Ep. 1: Instagram Marketing -- Marketing with Marshal and Meesha

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business. Note: This episode was recorded just prior to Instagram rolling out the multi-user update.

Blog, Marketing, Podcast

Marketing with Marshal and Meesha: Ep 1. Instagram Marketing

February 19, 2016 • By

instagram

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

Note: This episode was recorded just prior to Instagram rolling out the multi-user update. So while the news we discuss is a few days old, the majority of this episode discusses Instagram marketing in general which should still be relevant to your business.

Blog, Video Games

A Dream Deferred: A Career in Video Games

February 19, 2016 • By

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“I want to design video games.”

As soon as a child discovers a love for video games, the realization that this could be a career follows soon after. Like most kids that were raised by Nintendo and Play Station, this became my dream. I spent hours sketching Mega Man levels and writing out elaborate interactive stories. I filled notebook after notebook with my game designs and thought that if I could only get these notes in front of someone at Nintendo then they would see my genius.

Blog, Marketing, Video Games

Brand Engagement through Video Games

February 19, 2016 • By

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The internet and the proliferation of smartphone technology has lead to a paradigm shift in how consumers engage with media. For video games, this has meant evolving from a niche hobby to becoming an international pastime. In developed nations, almost everyone plays video games. Whether they are playing a hardcore real-time strategy game, picking up the latest edition of Madden Football, or playing Candy Crush on their phones, gaming in its broadest sense is no longer an isolated subculture.

Map Your Marketing: Diagnostic Sales Funnel

For today's Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketi...

Blog, Marketing, Podcast

Map Your Marketing: Diagnostic Sales Funnel

February 15, 2016 • By

For today’s Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it’s supposed to do and how it connects to other pieces. From there, we can better measure our efforts and identify opportunities for improvement.

If you have questions about the process, let me know!