Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: Mini Case Studies

In this episode, I cover two quick case studies for how brands have used creative content strategies to engage their fans. This is a taste of an ongoing series that I am running on my Instagram (@marshalcarper), so give me a follow there if you want to see more of this kind of content in your feed.

Blog, Marketing

Marketing Monday: Mini Case Studies

April 8, 2019 • By

In this episode, I cover two quick case studies for how brands have used creative content strategies to engage their fans. This is a taste of an ongoing series that I am running on my Instagram (@marshalcarper), so give me a follow there if you want to see more of this kind of content in your feed.

Marketing Monday: PAX East 2019 Takeaways

I spent last weekend at one of the largest gaming conventions in the country, for both consumers and for business involved or interested in the gaming industry. Based on talks with consumers as well as market leaders, I have three big takeaways for all brands (not just gaming brands): -Facebook is betting big on gaming.

Blog, Marketing

Marketing Monday: PAX East 2019 Takeaways

April 1, 2019 • By

I spent last weekend at one of the largest gaming conventions in the country, for both consumers and for business involved or interested in the gaming industry. Based on talks with consumers as well as market leaders, I have three big takeaways for all brands (not just gaming brands):

  • Facebook is betting big on gaming.
  • Major brands are leveraging gaming for engagement and for social reach.
  • Community is the key to making an event a success.

Marketing Monday: How to Go Viral

For fun, I spent 20 minutes playing with content from an aquarium in Maui to see if I could take it viral. In 24 hours, on the first try, the content got over 85,000 views and a new stream of questions from people who had never heard of the Maui Ocean Center.

Blog, Marketing

Marketing Monday: How to Go Viral

March 25, 2019 • By

For fun, I spent 20 minutes playing with content from an aquarium in Maui to see if I could take it viral. In 24 hours, on the first try, the content got over 85,000 views and a new stream of questions from people who had never heard of the Maui Ocean Center. This Marketing Monday takes quick look at how well-crafted content sets the stage for your brand to capture interest and the momentum of being shared across the internet.

Blog, Marketing, Podcast

Eric Catalano – Account Executive at LinkedIn – The Open Boardroom Ep. 22

March 19, 2019 • By

Eric Catalano – Account Executive at LinkedIn – The Open Boardroom Ep. 22

Eric Catalano is an Account Executive at LinkedIn, where he works with some of the biggest brands to help them find success with LinkedIn advertising. We also went to high school together, but as far as Eric’s accomplishment’s go, that’s probably pretty low on his list of successes.

Eric Catalano is an Account Executive at LinkedIn, where he works with some of the biggest brands to help them find success with LinkedIn advertising. We also went to high school together, but as far as Eric’s accomplishments go, that’s probably pretty low on his list of successes. His career in advertising goes far deeper than LinkedIn, and his insights into marketing on and off the LinkedIn platform are relevant for any business owner.

Marketing Monday: The Emotional Power of Your Brand

We have known for decades that engaging customers and prospects on an emotional level is the most effective way to persuade, but yet many marketers and business owners fall back on bland appeals to price and value to get sales. Are the messages you share for your brand really resonating or are you making the easy (but less effective) plays?

Blog, Marketing

Marketing Monday: The Emotional Power of Your Brand

March 18, 2019 • By

We have known for decades that engaging customers and prospects on an emotional level is the most effective way to persuade, but yet many marketers and business owners fall back on bland appeals to price and value to get sales. Are the messages you share for your brand really resonating or are you making the easy (but less effective) plays?