Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: Tapping into Super Fans

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Blog, Marketing

Marketing Monday: Tapping into Super Fans

January 7, 2019 • By

A super fan is a customer who buys nearly every product you release and is a devoted evangelist for your brand. If you take the time to talk to your super fans, you can gain new insights into how your business can improve and how you can find more customers like them.

Blog, Podcast

Jason Brown – Interim Director at Carnegie Science Center – The Open Boardroom Ep. 20

December 20, 2018 • By

Jason Brown – Interim Director at Carnegie Science Center – The Open Boardroom Ep. 20

Jason Brown currently serves as the Interim Director for the Carnegie Science Center, an iconic science and education destination in Pittsburgh. Prior to managing this sprawling organization and its ever-changing programs, exhibits, and initiatives, Jason was an educator and a business owner, and he draws upon those experiences each day to move the organization forward.

Jason Brown currently serves as the Interim Director for the Carnegie Science Center, an iconic science and education destination in Pittsburgh. Prior to managing this sprawling organization and its ever-changing programs, exhibits, and initiatives, Jason was an educator and a business owner, and he draws upon those experiences each day to move the organization forward.

Marketing Monday: Look Backward Before 2019

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so.

Blog, Marketing

Marketing Monday: Look Backward Before 2019

December 17, 2018 • By

Your marketing plans for 2019 should be built out by now, but as you head into the new year, I want you to challenge all of your marketing assumptions. Just because something worked well for your brand at one point does not mean it will continue to do so. Look at every part of your marketing plan with a fresh set of eyes. Here’s why marketing that used to work can lose its efficacy:

Blog, Podcast

Dan Hudock – Sandler Sales Trainer – The Open Boardroom Ep. 19

December 13, 2018 • By

Dan Hudock – Sandler Sales Trainer – The Open Boardroom Ep. 19

Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students.

Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students. It was the best business decision I ever made.

Blog, Marketing

Marketing Monday: The Capacity of Your Marketing Team

December 10, 2018 • By

A great marketing campaign can fail if the team executing it does not have the right resources or capacity to manage it. Because of the nature of marketing work, managing the true bandwidth of your marketing team can be challenging. Here’s how to make your team more efficient how to gain better insights into understanding how much more they can take on before needing a hand: