I Love You Colonel Sanders! Is a “A Finger Lickin’ Good Dating Simulator” from the fast food chain KFC. This game was released on Steam and formed the foundation for a uniquely targeted marketing and ad campaign. The game quickly went viral because of its memorable content. The big lesson here is that you can use a game to show a different side of your brand in order to speak to a very particular audience.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.