Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: The Core Principle of Content Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing: Content marketing is in danger of becoming a buzzword.

Blog, Marketing, Podcast

Marketing Monday: The Core Principle of Content Marketing

September 28, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we cover the very basic idea behind content marketing:

Content marketing is in danger of becoming a buzzword. Anchor all of your content marketing efforts on one principle: your messaging should add value even if a reader never buys anything from you.

Marketing Monday: 2 Tips to Improve Your Email Marketing

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts: 1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

Blog, Marketing, Podcast

Marketing Monday: 2 Tips to Improve Your Email Marketing

August 31, 2015 • By

Every Monday I share a tip, trick, or insight that can help you improve your marketing and grow your business. Today, we dig into some basic tips for improving your email marketing efforts:

1) Segment your email lists so that you can tailor messages to the sub-audiences within your audience.

2) Clean up your list! Eliminate email subscribers that haven’t interacted with your email for a long time to make your data more meaningful and actionable.