Many people assume that digital content has to be short. That’s not always true. In fact, sometimes long form content is the most effective kind of content. What matters more is context. Sometimes, brevity is the best route to take, and sometimes taking a deep dive is more effective.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.