Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Monday: The Give Relationship

Marketers often talk about the importance of building customer relationships, but rarely do they follow through on everything that should mean. If you truly want a relationship with your customers, you can't always think of them as sources of profit. A relationship where all one party does is take is not healthy, and eventually everyone involve realizes that.

Blog, Marketing

Monday: The Give Relationship

February 11, 2019 • By

Marketers often talk about the importance of building customer relationships but rarely do they follow through on everything that should mean. If you truly want a relationship with your customers, you can’t always think of them as sources of profit. A relationship where all one party does is take is not healthy, and eventually, everyone involved realizes that. Instead, you should periodically do something good for your customers not because it’s the right marketing move but because it’s the right thing to do.

Marketing Monday: A Better Approach to Engagement

This idea got over 3,000 shares. Every brand online is chasing user engagement, but few marketers are using a repeatable, measurable process for sparking engagement in fans and then deepening that engagement over time.

Blog, Marketing

Marketing Monday: A Better Approach to Engagement

February 4, 2019 • By

This idea got over 3,000 shares.

Every brand online is chasing user engagement, but few marketers are using a repeatable, measurable process for sparking engagement in fans and then deepening that engagement over time. This video briefly explores our process for building brand engagement funnels, setting the stage for you to read the full breakdown in my recent article for Social Media Examiner.

Marketing Monday: To Grow, Do Good

When I was studying for my M.S. in journalism many years ago, I came across the idea of corporate social responsibility. The concept of doing good to impact a community while also growing a business struck a chord in me and later became one of the core ideas I discuss with my clients.

Blog, Marketing

Marketing Monday: To Grow, Do Good

January 28, 2019 • By

When I was studying for my M.S. in journalism many years ago, I came across the idea of corporate social responsibility. The concept of doing good to impact a community while also growing a business struck a chord in me and later became one of the core ideas I discuss with my clients. Today, all brands are building communities, and when that’s the case, it makes sense to stand shoulder to shoulder with your audience to help fix problems that affect everyone.

Marketing Monday: Brand-Based Events

Running an event can be a lot of work, but it can also be a one-of-a-kind way for your brand to connect with customers. In this episode of Marketing Monday, we talk about how an event does not have to be a huge commitment or a tradeshow-level undertaking while still also moving your marketing goals forward.

Blog, Marketing

Marketing Monday: Brand-Based Events

January 21, 2019 • By

Running an event can be a lot of work, but it can also be a one-of-a-kind way for your brand to connect with customers. In this episode of Marketing Monday, we talk about how an event does not have to be a huge commitment or a tradeshow-level undertaking while still also moving your marketing goals forward.

This episode was inspired by a conversation with Brian Regienczuk of Agency Spotter on the Open Boardroom Podcast. Agency Spotter regularly runs breakfast events with Atlanta-based CMOs to grow their network and to bring value to their community.

 

Marketing Monday: Is Your Marketing Stale?

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach. Break out and do something new.

Blog, Marketing

Marketing Monday: Is Your Marketing Stale?

January 13, 2019 • By

Even great marketing can lose its luster over time. Just because it worked in the past does not mean it will always work, and you should also be mindful of your audience becoming bored with the same old format and same old approach.