Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Blog, Marketing

Marketing Monday: The Capacity of Your Marketing Team

December 10, 2018 • By

A great marketing campaign can fail if the team executing it does not have the right resources or capacity to manage it. Because of the nature of marketing work, managing the true bandwidth of your marketing team can be challenging. Here’s how to make your team more efficient how to gain better insights into understanding how much more they can take on before needing a hand:

Marketing Monday: Paid, Organic, and Bartered Marketing

Marketing activity is often divided into silos, paid and organic. Many marketers and business owners overlook the middle ground: bartered marketing. This category of marketing is the result of trades and collaborations, and though it is not completely free because you still have to do something for another brand, it is often more affordable than paid marketing and sometimes even has a greater reach.

Blog, Marketing

Marketing Monday: Paid, Organic, and Bartered Marketing

December 3, 2018 • By

Marketing activity is often divided into silos, paid and organic. Many marketers and business owners overlook the middle ground: bartered marketing. This category of marketing is the result of trades and collaborations, and though it is not completely free because you still have to do something for another brand, it is often more affordable than paid marketing and sometimes even has a greater reach.

Blog, Marketing, Podcast

Ben Goldstein – Content Marketing Manager at Nutshell CRM – The Open Boardroom Ep. 18

November 29, 2018 • By

Ben Goldstein – Content Marketing Manager at Nutshell – The Open Boardroom Ep. 18

Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made successful then are driving his success now.

Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made him successful then are driving his success now. Today, he is a Content Manager for Nutshell, a breakout CRM, and uses content marketing to capture new customers in a hyper-competitive space.

Marketing Monday: Sales Coaching

As you look at ways to grow your business, sometimes looking inward is your biggest opportunity. Yes, more leads can help, but if your sales team improves their closing rate by even a small percentage, every lead you land from then on becomes more valuable.

Blog, Marketing

Marketing Monday: Sales Coaching

November 26, 2018 • By

As you look at ways to grow your business, sometimes looking inward is your biggest opportunity. Yes, more leads can help, but if your sales team improves their closing rate by even a small percentage, every lead you land from then on becomes more valuable. Even if you have seasoned salespeople working for you, supporting them with additional coaching and training is a good idea.

Marketing Monday: The Evolution of Community Participation

The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back. In the best cases, brands listen and use these opportunities to grow conversations. This trend grew into crowdfunding and crowdsourcing-where brands asked fans to "back" projects financially or to participate in decisions-and the momentum isn't stopping.

Blog, Marketing

Marketing Monday: The Evolution of Community Participation

November 18, 2018 • By

The rise of social media transformed brands from broadcasters into community managers. Brands talk to fans, and fans talk back. In the best cases, brands listen and use these opportunities to grow conversations. This trend grew into crowdfunding and crowdsourcing—where brands asked fans to “back” projects financially or to participate in decisions—and the momentum isn’t stopping.