Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: More ROI from Doing Good

Redbull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have ...

Blog, Marketing

Marketing Monday: More ROI from Doing Good

January 6, 2020 • By

Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in their marketing efforts. If you have the right strategy, your charitable efforts can do double and triple-duty for the cause and for your marketing.

Mega Cat Marketing: Non-Profits on Discord

Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche co...

Blog, Marketing, Video Games

Mega Cat Marketing: Non-Profits on Discord

December 19, 2019 • By

Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool. Gamers use Discord to build niche communities around a variety of topics, and they use Discord in place of other chat tools like Skype because of how seamless the community and gaming integrations have become on the platform. Marketers are starting to recognize the value of these communities and are getting creative with how they build their brand presence on Discord.

Marketing with Video Games: Wendy's Tackles Tabletop RPGs

Wendy's continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free gam...

Blog, Marketing

Marketing with Video Games: Wendy’s Tackles Tabletop RPGs

December 12, 2019 • By

Wendy’s continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide material, this free game gives gamemasters (think DnD) the tools they need to run a Wendy’s themed campaign. Is this 30 years too late, or is this Wendy’s capitalizing on a record-breaking interest in tabletop roleplaying?

Marketing Monday: The Competitor Trap

Yes, you should be watching what your competitors do in their marketing, but you should be careful about what conclusions you draw from what you observe. Her...

Blog, Marketing

Marketing Monday: The Competitor Trap

December 9, 2019 • By

Yes, you should be watching what your competitors do in their marketing, but you should be careful about what conclusions you draw from what you observe. Here’s why and how you should think about your marketing instead.