Marketers often talk about the importance of building customer relationships but rarely do they follow through on everything that should mean. If you truly want a relationship with your customers, you can’t always think of them as sources of profit. A relationship where all one party does is take is not healthy, and eventually, everyone involved realizes that. Instead, you should periodically do something good for your customers not because it’s the right marketing move but because it’s the right thing to do.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.