Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: Social Video Tips

Video is the current king of content on nearly every social media platform. If your brand is using video (and it should be), you might be missing out on key best practices for making that video more impactful and more friendly to social algorithms. For example, you should check your aspect ratio and use captions.

Blog, Marketing

Marketing Monday: Social Video Tips

May 6, 2019 • By

Video is the current king of content on nearly every social media platform. If your brand is using video (and it should be), you might be missing out on key best practices for making that video more impactful and more friendly to social algorithms. For example, you should check your aspect ratio and use captions. Read my new article in Social Media Examiner to learn more.

Marketing Monday: Borrowing Innovation

Most businesses understand that innovation is a natural part of competition. If you can do something your competitors are not doing, you may build a unique advantage. This is just as true in marketing as it is in product development, but how do you consistently innovate? Borrow from industries beyond your own.

Blog, Marketing

Marketing Monday: Borrowing Innovation

April 29, 2019 • By

Most businesses understand that innovation is a natural part of competition. If you can do something your competitors are not doing, you may build a unique advantage. This is just as true in marketing as it is in product development, but how do you consistently innovate? Borrow from industries beyond your own to start. For example, if you like how Jeep ties its brand to community, what can you learn from how they find success that could apply to your own community building?

https://youtu.be/9BRuvcVgtmU
Blog, Marketing

Marketing Monday: Encouraging Engagement

April 22, 2019 • By

When brands ask me how they can increase engagement, my next question is typically, “What are you doing to show them that engagement is valued and rewarded?” If we model the behaviors we want our audience to adopt, we can sow the seeds for more of that activity in the future. That means showing them what is valued and showing them that the people who perform those behaviors get some sort of reward, whether that’s recognition or something more.

Marketing Monday: Event Lead Generation

Sponsoring an event like a tradeshow or a conference is a big investment. Even the lowest tier of having a small booth at a worthwhile expo adds up into big costs when you take into account collateral and travel expenses.

Blog, Marketing

Marketing Monday: Event Lead Generation

April 15, 2019 • By

Sponsoring an event like a tradeshow or a conference is a big investment. Even the lowest tier of having a small booth at a worthwhile expo adds up into big costs when you take into account collateral and travel expenses. These types of marketing activities are still worth doing, but if you are going to one of these with the intention of generating leads, you need a better process. Here are some tips I’ve seen make the difference in my work and in the work of my clients.

Blog, Marketing, Podcast

Sam Dyer – Founder, Designer at Bitmap Books – The Open Boardroom Ep. 23

April 12, 2019 • By

Sam Dyer – Founder, Designer at Bitmap Books – The Open Boardroom Ep. 23

Sam Dyer is a career designer who turned a passion for classic video games into a blossoming publishing business. Bitmap Books takes product experience to a new level, which is high-praise for a medium as old and as competitive as books.

Sam Dyer is a career designer who turned a passion for classic video games into a blossoming publishing business. Bitmap Books takes product experience to a new level, which is high praise for a medium as old and as competitive as books. Sam built a book experience that appeals to the true super fan, investing in high-end touches that most publishers ignore.