Video is the current king of content on nearly every social media platform. If your brand is using video (and it should be), you might be missing out on key best practices for making that video more impactful and more friendly to social algorithms. For example, you should check your aspect ratio and use captions. Read my new article in Social Media Examiner to learn more.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.