Reddit traffic often exceeds the traffic of LinkedIn and Twitter, yet it is generally ignored by social media marketers. In this episode, I quickly breakdown not only the value of a platform like Reddit but the importance of thinking more broadly about what social media actually means and actually entails.

Read my article in Social Media Examiner to learn more about Reddit marketing.

B2B prospecting is hard because prospects are overwhelmed by pitches and emails on a daily basis. Here is what we have seen work with our clients to get through the noise and into a meeting:

• Make a series of touches with the prospect through various channels
• Start the conversation with a direct mailer that adds value
• Incorporate geotargeted ads to build passive awareness for your brand

Hope that helps!

Live video is coming to LinkedIn, and it could be a big win for your brand. We don’t have exact timelines yet for the rollout, but you should be thinking now about how you could use it to make more meaningful connections with audiences new and old.

Just because some business is coming from one of your marketing channels does not mean that you should continue investing budget there. With our clients, we often see significant spend in poorly performing channels, but clients are hesitant to stop the activity because of the customers they would lose in the short term. Though it may be painful at first, those dollars could perform far better somewhere else. Cut the deadweight and move on.