Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.
A gameplay experience can evoke powerful emotions in your audience. For brands, this is an opportunity to not only tell a certain kind of brand story but to make your fans and prospects active characters within that story.
At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.
Louis Vuitton, the iconic fashion brand, has made big waves in esports, which has created a ton of press and soldout lines of esports products. What can we learn from their success?
Are you pushing your brand to serve customers around the world? You should be mindful of how you target other cultures and other languages if you want your message to truly resonate. Here’s what we’ve learned from our process.
Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a special edition lipstick. This shows us that there is massive potential in the crossover between video games and marketing and that we should be more open to considering diverse target audiences.