A common pitfall for businesses and marketers looks like this: You spend a bunch of time and resources to get a piece of marketing to work, it does great for the business, and then no one pays attention to it anymore, assuming that since it’s working today that it will still be working tomorrow. If you aren’t careful, a part of your new business engine can break for all sorts of reasons and the longer it takes you to recognize it, the more damage it does to your bottomline.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.