Browsing Articles Written by

Marshal D. Carper

Blog, Marketing

Marketing Monday: Is Influencer Marketing Dead?

September 10, 2018 • By

Influencer marketing went through a revived heyday as platforms like Instagram and YouTube spawned a slew of new online celebrities. Now, “influencers” are everywhere, and some brands spend a significant amount of budget to promote their products and services through internet influencers. From our perspective and experience, most of these spends are ineffective because there is no actual connection between these brands and influencers in the majority of cases.

Blog, Marketing, Podcast

Dave Karraker – Vice President of Communications for Campari Group – The Open Boardroom Ep. 13

September 4, 2018 • By

You may not know Dave Karraker by name, but you have almost certainly experienced or been touched by his work. With high-level marketing experience spanning brands like Kmart, Allied Domecq Spirits and Wine, Sony Computer Entertainment America, and his present work with the Campari Group, Dave’s marketing work has been hard to miss.

In his work with Campari alone Dave played a part in brand collaborations with the likes of Matthew McConaughey and Ryan Reynolds, orchestrating campaigns that elevated Campari brands on a range of platforms, from ambitious television commercials to bold and controversial billboards looming over city streets.

Blog, Marketing, Podcast

JR Homer – LevelTan, INSTATan, Namaste Soaps – The Open Boardroom Ep. 12

August 31, 2018 • By

Welcome to the second season of The Open Boardroom.

I have long admired JR’s ability to embrace adversity and to innovate under what many business owners might see as dire circumstances. From a chain of family-owned video stores made obsolete by consumer and technology trends to a tanning industry stunted by new rules and regulations, JR has found ways to generate profits and to remain competitive even while competitors close up shop around him.