Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.

Marketing Monday: The Emotion of Agency

Agency, the idea that we have a say or a stake in an experience or outcome, is one of the most powerful human emotions yet few brands leverage it. Your brand should buck that trend.

Blog, Marketing

Marketing Monday: The Emotion of Agency

September 16, 2019 • By

Agency, the idea that we have a say or a stake in an experience or outcome, is one of the most powerful human emotions yet few brands leverage it. Your brand should buck that trend.

Marketing Monday: Tattoo-Worthy

One of our clients has had over 20 fans get their logo as a tattoo. This says a lot about the lengths the brand has gone to engage and nurture community, and there's a lot your brand can learn from their success.

Blog, Marketing

Marketing Monday: Tattoo-Worthy

September 9, 2019 • By

One of our clients has had over 20 fans get their logo as a tattoo. This says a lot about the lengths the brand has gone to engage and nurture community, and there’s a lot your brand can learn from their success.

Marketing Monday: Intro to Twitch

In this episode of Marketing Monday we take a super basic look at what Twitch is and how elements make it exciting for marketers. This is a top-level view for beginners, so download the full ebook to dive deeper.

Blog, Marketing

Marketing Monday: Intro to Twitch

August 26, 2019 • By

In this episode of Marketing Monday we take a super basic look at what Twitch is and how elements make it exciting for marketers. This is a top-level view for beginners, so download the full ebook to dive deeper.

Marketing Monday: Digital Is Not Everything

Digital marketing is powerful, but we can't ignore opportunities to support and augment our digital marketing with physical activations. A lot of great content, for example, will come from your brand being places and doing things.

Blog, Marketing

Marketing Monday: Digital Is Not Everything

August 12, 2019 • By

Digital marketing is powerful, but we can’t ignore opportunities to support and augment our digital marketing with physical activations. A lot of great content, for example, will come from your brand being places and doing things.

Marketing Monday: The A/B Testing Trap

A/B testing is a powerful way to optimize your marketing, but you should be mindful of traffic sources when you look to draw conclusions. You might overlook a key insight into how different audiences engage with your marketing.

Blog, Marketing

Marketing Monday: The A/B Testing Trap

August 5, 2019 • By

A/B testing is a powerful way to optimize your marketing, but you should be mindful of traffic sources when you look to draw conclusions. You might overlook a key insight into how different audiences engage with your marketing.