Browsing Articles Written by
Marshal D. Carper

Marshal D. Carper

Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.
Blog, Marketing

Marketing Monday: Get Physical

January 20, 2020 • By

At our agency, we often talk about making our marketing “invisible.” For a prospect, it’s very easy to feel marketed to, so we strive to create marketing that doesn’t feel like marketing. Sometimes, using a physical experience can create a memorable experience that, for at least a moment, is just sincerely engaging in its own right.
Blog, Marketing, Video Games

Mega Cat Marketing: MAC Cosmetics and Video Game Lipstick

January 10, 2020 • By

Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to move a reported 14,000 units of a special edition lipstick. This shows us that there is massive potential in the crossover between video games and marketing and that we should be more open to considering diverse target audiences.