When you make assumptions about who your audience is or what they want, you almost always miss big marketing opportunities. For example, you might assume that technology is moving in a certain direction, yet vinyl records, retro video games, and paperback books are seeing a Renaissance. For some of the businesses we have talked to, that’s meant several million dollars of revenue and new ways to engage their target audiences.
Marshal D. Carper
Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.