Marshal is an author, content marketing strategist, and founder of Carper Communications. He helps brands build lasting connections with their audiences and pushes his clients to pursue innovative, next generation strategies.
Marketing Monday: The Click Economy
Every click is a point of friction for your prospect. If you reduce the complexity of your buying process, even if that means eliminating one extra click, yo...
Every click is a point of friction for your prospect. If you reduce the complexity of your buying process, even if that means eliminating one extra click, your conversion rates will improve.
Marketing Monday: Marketing Through Experiments
Good marketing is not just about getting results today. It's about laying the groundwork for results tomorrow, and that means using your marketing to gain ne...
Good marketing is not just about getting results today. It’s about laying the groundwork for results tomorrow, and that means using your marketing to gain new insights about your customers, your platforms, and your industry.
Marketing Monday: Marketing Potholes
A small problem in your marketing will get worse over time (becoming a big problem), but here's the real trap: Fixing that problem means getting back to wher...
A small problem in your marketing will get worse over time (becoming a big problem), but here’s the real trap: Fixing that problem means getting back to where you were before you can make real progress again.
Case Study: Twitch Fundraising with Retro Games
A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event....
A quick case study from a project we got to work on: Based on channel engagement history we predicted a fundraising return of $15,000 from this Twitch event. We ended over $19,000. This is another great example of the power of Twitch and how going above and beyond to engage your target audience can lead to big results.
Marketing Monday: Localization for Meaningful Connections
Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience...
Authentic connections with customers matter for every audience around the world. If you take the time to adapt your marketing to the culture of your audience, you will have a bigger impact and better results.