Meet the Team

Marshal Carper — Founder

Marshal is a career marketer and the author of more than 15 books. With his work spanning journalism, video games, and a variety of client industries, he brings a nuanced perspective formed from years of working with innovative creators.

His background includes:




Video game development

Patrick Schober — Creative Lead

After three years at the helm of multiple finance publications in the Philadelphia region, Pat moved to Pittsburgh to transition into content marketing. Now, instead of reporting on profits and losses, Pat spends his days helping businesses increase revenue through innovative blends of original content and advertising. When he’s not at his desk, you’ll find Pat reading, writing about music, or camping with his wife, Regina, and dog, Fallon.

Casey McFarland — Account Manager

Casey McFarland was born and raised in the Pittsburgh area. A graduate from Penn State University, she spent the bulk of her career in administration at Dick’s Sporting Goods. Today, she uses her data and project management skills to streamline operations at Carper Communications. When she is not working, you can find Casey enjoying time with her kids (Gavin and Evelyn), listening to her record player, getting tattooed, or traveling.

Xia Basile — Community Manager

Xia was born and raised in Hilo, Hawaii. She moved to Los Angeles to write and to work a variety of on-camera hosting jobs. She now spends her time hosting shows, growing a range of online communities, and writing about all things geek-related. When she’s not collaborating with clients, she’s playing video games on Twitch and watching nerdy movies and TV with her husband Nick.

Featured Video

Ascend Summit Panel: Strategic Marketing Insights

I was fortunate enough to be invited to Nashville to present as part of this panel on marketing insights. Though this panel was designed for the top tier of ...

Featured Podcast

Ben Goldstein - Content Marketing Manager at Nutshell - The Open Boardroom Ep. 18 by Marshal Carper

Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made successful then are driving his success now.

Double your knowledge.

Download The Innovative Brand and Deepening Brand Engagement to learn bleeding edge approaches to content marketing.

A proven process for marketing innovation.