Learning about your customers should be an active process for your business. If you aren’t keeping tabs on how your customers evolve, you might miss an opportunity to engage or retain them. With many business owners focusing on acquiring new customers, it might seem counter-intuitive to devote resources to researching the customers you already have.
For today’s Marketing Monday video I pull back the curtain on the process I work through with my clients. We use this sales funnel model to map every marketing vehicle they have in play so that we know what it’s supposed to do and how it connects to other pieces. From there, we can better measure our efforts and identify opportunities for improvement.
If you have questions about the process, let me know!